The e commerce boom is driving growth and warehousing and  distribution are at the heart of any successful e retail operation  Get  it right and the customer satisfaction quotient raises a few notches  and the customer is more likely to return  But should the orders  arrive late or damaged  confidence level in the company s ability  will take a beating  Handling large volumes of small  multi line items  which can  multiply many times for major sales events like India s Big Billion Sale  or China s Singles Day  is well nigh impossible without some degree  of automation  Even companies operating in low wage countries  have seen it necessary to automate in the interest of improving  operational reliability and order accuracy  Full Competence in Automated Solutions SR is in sync with industry needs  Following the expansion it can  provide Automated Storage and Retrieval Systems  ASRS   Rack Clad  Buildings  RCB  and Kombi Logistics Solution  KLS   The production capability is complemented by its designing and  engineering proficiency  Housed in the new three storey block  the  Design and Engineering Competence Center is equipped to  develop automated storage systems which require higher tolerance  As Asia is particularly prone to seismic activities  with at least one  earthquake somewhere in Asia every day  the center is equipped  with seismic simulation software which can design storage  solutions for earthquakes of different intensity  Designs are then put  to the test before execution to ensure the integrity of the proposed  designs   By having this in house capability  SR is able to reduce the design  and manufacturing lead time for customers   More expansion is on the cards to meet the demand growth for  automated systems  Apart from increasing sales to countries in the  Asia Pacific  SR is also supplying systems to South Africa and Latin  America  Countries outside Asia currently account for some 15  of  total sales  and the percentage is growing  with its expanded  capability and competitive pricing   66 MEMBER NEWS   SPECIAL SR  Complete Turnkey Intra Logistic  Solutions Provider SSI Schaefer Simpang Renggam Factory   Design   Engineering Building  SSI Schaefer Simpang Renggam Factory  Spurred on by ever increasing demand for SSI Schaefer storage  systems  SSI Simpang Renggam has ramped its design   production and storage capacity and capability  It s the plant s  biggest expansion since its formation as the manufacturing arm  of SSI Schaefer Asia in 1998  Better known simply as SR  it is now one of the largest storage  systems manufacturers in Asia with an annual steel production  capacity of 50 000 metric tons  offering a comprehensive suite of  storage solutions  Expansion over the past five years covers every façade of SR s  operation      In  2011   a  5 000  m2 conveyor production hall was built to   assemble European conveyor modules for the Asian market      In 2012  the warehouse was expanded with a 2000 m2 extension   and new loading docks to meet increasing exports      In  2013   another  5 000 m2 production hall at an Investment of   Euro 6m for special steel work fabrication and profiling machinery   was added       In 2015  a new 5000 m2 warehouse  a 3 storey regional Design   and Engineering Competence Center and a state of the art test   laboratory were constructed   This has raised SR s production and warehousing capacity to well  over 40 000 m2 and strengthened its capacity to provide automated  systems   With the latest expansion  SSI Schaefer can now provide a  complete turnkey intra logistic solution   said Mr S W Lee  Director of  Manufacturing  SSI Schaefer Sdn Bhd  Demand Spike for Automated Solutions Demand for warehouse automation is heading up  A recent study  by the ARC Advisory Group estimates that global warehouse control  and automation demand rose by around 10  in 2014  The increase  is quite impressive when compared when real global GDP growth  of 3 4   The biggest increase is in Latin America and Asia   
        
        
        
        
        
          
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