Majlis Issue 13 - New Seite 15

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.

Inhalt

13 Focus Sruthi Sreedharan Project Manager Trade Fairs and Editor MAJLIS German Emirati Joint Council for Industry and Commerce AHK Dubai Arabian camels have been domesticated for around 3 500 years and have long been valued as pack animals since they can carry large loads for up to 40 kilometres a day There were times when a person s wealth was judged by the number of camels he owned Apart from being the traditional mode of transport and symbol of wealth camels have provided for the nomad and Bedouin cultures with their nutrient rich milk which helped them survive through the day during long journeys Bedouins also used camel fat and milk as sun protection Long after the Bedouin culture evolved into metropolitan city dwellers the heritage of the camel was widely known Camel meat is a popular delicacy enjoyed by the local population at weddings and other occasions and although not available on a wider scale is certainly a part of the culture The same goes for camel milk which up until recently was also not easily accessible to the masses After an extensive research on the nutritional benefits and viability of camel milk the Emirates Industry for Camel Milk Products EICMP was established in 2003 as a one of a kind research facility studying the different features of camels and analysing potential applications in other industries such as pharmaceuticals as well as the medical field In 2006 the first camel milk product hit the local shelves under the brand name Camelicious Equipped with the latest technologies and governed by the highest standards EICMP is considered to be the largest and most sophisticated camel milk production plant in the world Even with more than 3500 camels and a fully automated tailor made milking facility they are still working towards meeting the rising local and international demand The main products in their portfolio include plain and flavoured camel milk cheeses and Laban Tests are currently also being conducted on camel milk powder and whey products Chocolate perfection What is probably the most well known success story to come out of this is that of the Al Nassma Chocolate LLC Situated in Dubai Silicon Oasis Al Nassma which in Arabic means a seasonal breeze which brings respite to the people of the desert can proudly claim to be the first company to produce and market chocolate made from camel milk on a large scale Headquartered in the UAE this is but another feather in one of Dubai s many caps Since its launch in 2008 Al Nassma has secured a place for itself in the premium chocolate sector and can be seen at kiosks in malls and top class hotels in the city as well as at the Duty Free shops in UAE and other GCC countries Martin van Almsick General Manager at Al Nassma Chocolate LLC said With Al Nassma camel milk chocolate we brought an entirely new and premium niche product to the markets Based on the local resource camel milk this is one of the few food goods truly originating from the UAE and over six years we ve succeeded in building a unique and strong brand Their latest success is the collaboration with the German company Gebr Heinemann one of the leading companies in travel retail worldwide which will open doors to new markets and help them grow from a local brand into an internationally meaningful player The Majlis Dubai the first and finest camel milk café is a sister company of Al Nassma Chocolate LLC and EICMP With two locations in Dubai the café offers a unique culinary experience with menu items such as Camelccino Camellate Camel milk ice cream and various other baked products such as éclairs muffins and tarts all made from camel milk The beauty revolution Apart from the edible products the camel milk revolution has naturally also extended into beauty products such as camel milk soaps being produced locally as well as camel milk being exported specially for use in cosmetics In 2013 the UAE secured approvals from the 8 DQG WKH UVW EDWFK RI PLON SURGXFWV was sent from Dubai to Europe by the Emirates Industry for Camel Milk Products EICMP With the many QXWULWLRQDO DQG FXUDWLYH EHQH WV RI FDPHO milk these products will undoubtedly cater to the appetite of the growing health and beauty conscious population worldwide The Jewel of the Desert Camels have played a significant role in history as the traditional mode of transport through the desert and they remain so even today in certain parts of Africa and Asia Yet they are also a staple source of protein rich nutritious milk which is only now being fully understood and marketed Sruthi Sreedharan investigates IN 2006 THE FIRST CAMEL MILK PRODUCT HIT THE LOCAL SHELVES