Majlis Issue 13 - New Seite 14

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12 Focus Food demand is growing and according to GTAI and Alpen Capital the UAE expects between 2012 and 2017 an average food demand growth of 4 2per cent In particular it s the sweet industry that s enjoying growth According to Euromonitor International a 21 per cent increase in sweet and salty snacks has been observed between 2010 and 2014 While in Europe the peak of the sweet industry is around the festive seasons at Christmas and Easter in the Gulf region it s during the month of Ramadan Dors Heluw The Sweet Back tooth is an Arabic Saying Due to the high demand of sweet products in the UAE the sweet market has changed In the past premium chocolate was imported however in the last 15 years the regional and local sweet market has developed and numerous sweet chains have opened in the UAE One of them is Emirates Dates which was established in 1989 in the UAE and is one of the leading dates manufacturers in the Middle East obtaining its dates from its own farms in Al Ain and Ras Al Khaimah Equally well known is the Saudi Arabia headquartered company Bateel which is in the premium segment and was first opened in 1992 in Dubai Today Bateel has 13 shops and several cafes in Abu Dhabi and Dubai Whoever travels abroad and is looking for a traditional gift to take home with them heads for Bateel We love chocolate Not only is the combination of dates and chocolate favoured Chocolate in different variations is also enjoyed and indeed the market in that field leaves room for more specialties Founded in 1998 the UAE company Chocola has 12 outlets around the UAE and produces products that include chocolate such as dragees cakes ice cream etc Very popular among premium chocolate products is the Lebanese brand Patchi which was founded in 1974 in Lebanon Today it has 145 boutiques in 28 countries and factories in Lebanon Saudi Arabia Syria and Egypt The UAE is positioning itself not only in the logistic and industry sector as an international hub but also for food and specifically the sweet sector Around 40 per cent of the food imports go into re export Big brands have discovered the UAE market as a production place The chocolate producer Mars which is one of the largest companies producing seven of the world s largest bestselling chocolate snacks established a sales office in Dubai in 1993 In 1998 they started producing in Dubai with the production of the complete Galaxy chocolate range In 2010 they expanded their production by opening up a new US 40 million chocolate factory in Jebel Ali Free Zone where Mars and Snickers chocolate bars are produced and distributed to more than 20 countries The factory is built on 6000 m2 and both factories have an output of around 50 000 tons of sweets per year Despite local production one Dr Dalia Abu Samra Rohte Deputy CEO Director Abu Dhabi Office German Emirati Joint Council for Industry and Commerce AHK Abu Dhabi A region with a sweet tooth close up on market opportunities for German sweet manufacturers The food industry in the Gulf region is a booming market It also shows unique variations from other more established markets and there is ample opportunity especially for creators of top quality sweet products Dr Dalia Abu Samra Rohte explains how to serve the sweetest market of all can observe a rising demand for German foodstuffs German sweet companies in the premium segment have established themselves in the market or are increasingly exploring market possibilities AHK is witnessing an increase in inquiries in the last three years Cooppenrath biscuits Bahlsen and Haribo are just a few of the leading names The UAE food importer Ghassan Ahmed Al Sulaiman Trading Company GAAST is specialised in the import of German food products Due to increasing health awareness as a result of numerous campaigns there is a rising demand for dietary products and organic products Organic sweet products from Germany are among the numerous popular organic brands offered in the supermarkets or specialised shops like the Dubai based chain Organic Foods and Cafe which offers all sorts of sweets from Germany Furthermore the Hotel and Tourism Industry offers a strong and stable market for premium sweet products made in Germany