Majlis Issue 11 Seite 34

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C orporate Social Responsibility CSR has become an important business topic in recent years While dealing with environ mental social and economic issues CSR can be used as a vital tool for increasing a company s reputation which is essential in today s competitive business environment In fact CSR is no longer a nice to have marketing gimmick it has emerged to a must have status First of all what do we mean when talking about CSR The EU Commission defines corpo rate social responsibility as the responsibility of enterprises for their impacts on society To fully meet their social responsibility enterprises should have in place a process to integrate social environmental ethical human rights and consumer concerns into their business opera tions and core strategy in close collaboration with their stakeholders Recently the AHK has established a dedicated CSR Committee The objective of the commit tee is to bring together member companies and professionals working on and addressing CSR related topics to exchange ideas and news collaborate use synergies and realize long term initiatives The AHK as host of the committee provides the platform and acts as link between German Emirati and international companies Under the main topic Education the commit tee will focus on three sectors Health Society and Environment The company Bayer is one of the committee members Corporate social responsibility is an integral part of Bayer s philosophy worldwide The company is committed to sustainable de velopment and balances economic ecological and social considerations Locally Bayer has recently initiated the Excellence across Bor ders program to spread successful strategies in diabetes management Another example is the company s local contribution to the UAE s Green Building Initiative to reduce CO2 emission Long lasting extensive and high impact initiatives are best implemented in collaboration with diverse and passionate partners says the Arabia CSR Network That is the reason why they joined the AHK committee With a large number of German businesses in the UAE which have a history in CSR the Arabia CSR Network sees a two way relationship on one hand to encour age the committee members to become even more responsible in terms of sustainability and on the other hand learn from innovative CSR practices of German companies In the UAE there is a growing attention to corporate philanthropy environmental issues and employee health and safety While there have been tremendous efforts by the govern ment to address these challenges there is a high mandate for the private sector to play its part not simply as a profit making business but to serve as an active agent and catalyst for the sustainable development of UAE s present and future society economy and environment states the Arabia CSR Network The BASF Chemistry Lab in Kidzania Dubai Mall is a perfect example for commitment to foster society and being a good corporate citizen BASF has integrated the topics CSR and sustainability in their strategy and business processes around the globe The company is actively involved in social and cultural activities in the communities where their offices and production sites are located The same is true of the German company PUMA which describes its approach to sustain ability as glocal An example of how PUMA Middle East supports PUMA s global direction is the Bring Me Back program in Dubai Special bins are available in the stores where people can donate used shoes clothing and accessories regardless of brand or origin which will then be professionally recycled and repurposed Oliver Wirth Managing Director of PUMA Middle East explains I have found it important to join the CSR Committee as a forum to learn from oth ers and to contribute to rising awareness for a more sustainable way of both living and doing business in the region n If your company would like to be part of the AHK CSr Committee please get in contact with nadine Arenja ziegler ahkuae com aHK Csr CoMMittee INSIDE AHKINSIDE AHK coNTRIBUTING To a SUSTaINaBLE FUTURE pUMA s Bring Back bin Mövenpick Hotel Jumeirah Beach is perfectly designed to meet the requirements of any event or conference Elegantly styled Melrose ballroom covers over 500 sqm and can be converted into 3 enclosed sections making it a perfect venue for larger functions business conferences and social gatherings Three stylish meeting rooms are located within the same area and offer the latest state of the art audio visual conferencing facilities and perfectly designed to accommodate a variety of arrangements Meetings with style www moevenpick hotels com Mövenpick Hotel Jumeirah Beach P O Box 282825 Dubai United Arab Emirates Phone 971 4 449 8888 Fax 971 4 449 8889 hotel jumeirahbeach moevenpick com C M Y CM MY CY CMY K Meeting AD Majilis landscape pdf 1 7 9 13 2 42 PM nadine arenja Ziegler Business Manager Special projects atGerman Emirati Joint Council for Industry and Commerce AHK Dubai 32 ISSUE 11 MAJLIs