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To advertise in MAJLIS call 971 4 447 0100 or send an email to info ahkuae com MAJLIS is published twice a year and has a total circulation of 4 000 copies distributed in Germany as well as in Bahrain Kuwait Oman Qatar and UAE The German Emirati Joint Council for Industry and Commerce AHK does not accept any liability for the accuracy of any material published herein and the articles do not reflect the opinion of the office For further information on any of the articles published in this issue please contact our offices in Abu Dhabi or Dubai REcENTLy a BUSINESSmaN FRom a GULF STaTE ToLd mE ThaT STILL Today IF PEoPLE IN ThE aRaB woRLd Go To ThE SoUk aNd aSk FoR a PRodUcT oF REaL Good qUaLITy ThEy oFTEN REqUEST FoR SomEThING aLmaNI T his meaning of something German as a synonym for quality stands in sharp contrast to the original meaning of Made in Germany in earlier times In 1887 a law was passed in the British Parliament which required all German products to be labeled Made in Germany The British people would boycott these products for their inferior quality and out of a sense of patriotic duty or so the politicians thought This turned out to be a fatal miscalculation The label on German products which had been conceived as more of a stigma very soon became a seal of quality in international markets as it represented hard work efficiency and precision and thus good reliable as well as robust and innovative products Also in the Arab World Made in Germany is nowadays perceived as an obvious strength which positively influences purchasing decisions as the German export figures clearly show MOrE THAn THIS MADE In GErMAny HAS BECOME A BrOADEr COnCEpT AnD IS ALSO EMBODIED FOr ExAMpLE By pOLITICS THE ArTS CULTUrE Or ArCHITECTUrE rEprESEnTInG CrEATIvITy rELIABILITy AnD SUSTAInABILITy A lot of the fame acquired by Made in Germany is to be attributed to the strong role and important function of German small and medium sized companies SMEs as well as the skilled work force Facharbeiter trained in these SMEs or in large multinational enterprises according to the unique German Dual Training System In this issue of our Majlis Magazine we want to touch on several features of Made in Germany for the UAE and the GCC Region knowing that it is much appreciated here however it also has to be maintained and defended in an increasingly competitive environment n 06 02 18 08 27 40 32 INTERVIEw H E Saeed A j Al Fahim aNNoUNcEmENT A major anniversary FocUS GCC countries buying goods Made in Germany FocUS Made in Germany A plea for the German law BUSINESS dIREcToRy Companies Made in Germany INSIdE ahk AHK CSr Committee TRadE FaIRS German pavillion Contents Made in GerMany mEaNS qUaLITy aLSo IN ThE aRaB woRLd Issue 11 Dr peter GöpfrichEdIToR IN chIEF Katharina Didszuhn Sruthi Sreedharan EdIToRS Serviceplan Middle East http www serviceplan ae dESIGN LayoUT German Emirati Joint Council for Industry and Commerce AHK coPyRIGhT raidy Emirates printing Group LLC Dubai United Arab Emirates PRINTEd By SUPPoRTEd By disCLaiMer The articles data and prognosis which are published in this issue of MAJLIS have been carefully researched news and articles are based upon press releases in cooperation with our partners as well as assistant authors MAJLIS does not explicitly guarantee the accuracy dependence topicality and usability of the articles Regards Dr peter Göpfrich CEO German Emirati Joint Council for Industry and Commerce AHK EDITORIAL MAJLIs ISSUE 11 1