Majlis Issue 11 Seite 19

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W hen we think about product quality the first thing that comes to our minds is often a quality brand We connect certain brands automatically with quality if we had a good experience with the brand in the past The second aspect that might influence our mindset is a look at the Made in label on the product While the value of a brand is rarely doubted the question whether the origin of production should be considered for a buying decision is an interesting question BoSch S hISToRy oF qUaLITy Robert Bosch established a Workshop for Precision Mechanics and Electrical Engineering in Stuttgart Germany in 1886 In the 1930s Bosch was present with its sales offices all over the world Production facilities at this time were in Germany France Great Britain the United States and Italy The Bosch brand as well as the quality of Bosch products was internationally recognized already at that time Local production in the markets allowed Bosch to bypass high duties and long transportation routes BoSch qUaLITy SPIRIT It has always been an unbearable thought to me that someone could inspect one of my products and find it inferior in any way For that reason I have constantly tried to deliver only products which withstand the closest scrutiny products which prove themselves superior in every respect Robert Bosch 1919 madE IN By BoSch This German approach on quality products is not just internalized by the one third of our associates based in Germany but also worldwide In fact it is something that is part of our company culture Invented for Life is valid for all products and services by Bosch in and outside Germany n madE in Quality Joana schierling regional Communication Coordinator robert Bosch Middle East FOCUSADVERTORIALADVERT RIAL As an international leader in tech nology and services Bosch is com mitted to improving quality of life That is what Bosch employs more than 300 000 people to do why it invests more than 4 8 billion euros annually in research and develop ment and why it applies for over 4 800 patents per year The result ing innovative Bosch products and solutions have one thing in common they make people s lives a little bet ter each day More information at www bosch com Robert Bosch Middle East FZE Dubai Airport Freezone Dubai P O Box 54307 U A E For more info e mail info ae bosch com Bosch worldwide Innovative solutions to improve quality of life 03 8450 8144 DUBAI Worldwide 210x148 quer en indd 1 19 08 13 13 46