Majlis Issue 11 Seite 17

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mR moRITZ kERLER maNaGING dIREcToR oF qUaRRy mINING Rak LLc RaS aL khaImah UaE The company s core business is design manufacturing and installation of steel works for industrial plants and conveyor systems The company has been dealing with German products and services since 1976 mainly within heart equipment for crushing screening plants such as crushers screens drive motors and PLC controls all imported from Germany In Mr Kerler s view German products are of excellent quality and Made in Germany is a trusted label yet annual price hikes of some raw materials occasionally force the local production to compensate in order to avoid end customers price fluctuations When asked If changes in quality within product lines have been experienced by the management within recent years the only unfavorable feedback received was the reduction of German suppliers service availability as a result of reduced working week in Germany Last but not least according to Mr Kerler the country of origin of the materials used in his industry does not really influence the trust in the Made in Germany product mR aREF SaqER maNaGING dIREcToR oF VS FURNITURE mIddLE EaST FZc ShaRJah UaE VS Furniture Middle East FZC is a joint investment with VS Germany the largest manufacturer of education furniture for schools and universities The company assembles German and locally manufactured high quality components to enhance excellence in education in the Middle East VS Furniture Middle East also represents other German manufacturers such as Erhard sport Dusyma KG and nursery furniture as well as CP for steel furniture and lockers Speaking about quality Mr Saqer complements German products for their highest standards which is the main reason behind the company s success in the field Being involved in manufacturing Mr Saqer knows that quality can never be achieved at 100 but German materials in comparison with supplies from other countries are characterized by least faults Additionally according to the Managing Director there have been no incidents of inconsistency of German products against the required standards and the tag Made in Germany is fully trusted within the industry Summarizing his assessments Mr Saqer says that product assembly in countries other than Germany may reduce costs but at the same time may compromise certain tolerance in standards which has to be accounted for by each business individually n we would like to thank all interviewees who participated in this survey for their valuable input and opinions expressed dr anna Uzarowska Senior Manager Membership Corporate Development at German Emirati Joint Council for Industry and Commerce AHK Dubai Saving time for more safety AUDAX Keck GmbH Germany Contact AL GHORAIRI AND PARTNERS WLL P O BOX 3547 DOHA STATE OF QATAR Phone 974 4432 4959 avanikumar hotmail com www renitherm com Reliable fire protection of structural steel wood electrical cables Tested according to British Standard 476 21 Top product quality Made in Germany Approved building projects in GCC e g New Doha Int Airport Hangar Qatar Al Rafi Car Park Dubai Intumescent coatings for fire protection How RENITHERM works In case of fire intumescent coatings expand to form a foam barrier which is 30 50 times thicker Anz 105x297 Business Directory 25 06 13 13 20 Seite 1 FOCUSFOCUSFOCUS