Majlis Issue 11 Seite 16

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FOCUSFOCUS made In Germany what doeS It mean to you T he label Made in Germany emerged in 1887 in Britain in order to distinguish the country of product origin Now 126 years later the reputation of the tag is still nourishing the world with its quality reliability German products are considered among the highest quality goods in the world and German manufacturers and engineers are perceived as trustworthy business partners But what really stands behind the international success of the tag and does the German quality efficiency precision reliability innovation engineering keep pace with the world s globalization We interviewed local businesses dealing with different German products and services to share their experiences and thoughts about Made in Germany Below are authentic opinions of reputed businessmen on German quality mR FaISaL m aL amIRI chaIRmaN oF aL amIRI GRoUP ShaRJah UaE Al Amiri Group specializes in marine and environmental engineering services The founders of the group have been dealing with German products and brands like Siemens since over 30 years When asked how German products rate in terms of quality the Chairman gives it a score of 10 out of 10 On a side note he does not however exclude minor negative experiences in the recent years Mr Al Amiri also notices sporadic usage of parts and products made in or assembled in countries other than Germany which in his opinion may not always fully correspond to German standards Nevertheless Made in Germany does mean highest quality and confidence to the Chairman who without hesitation would recommend German brands and services to his customers mR SaEEd aBdUL JaLIL aL FahIm chaIRmaN oF aL FahIm GRoUP aBU dhaBI UaE Al Fahim Group established in 1958 is one of the largest family business conglomerates in the region with a strong and long lasting relationship with Germany Its businesses embrace industries such as automotive hospitality travel and tourism oil gas real estate and industrial development investments with automotive being the core business In Abu Dhabi Al Fahim Group is the sole distributor for Mercedes Benz as well as UAE nationwide distributor for Bosch Car Service Bosch Automotive Parts and Power Tools among others The first premium luxury vehicles from Mercedes Benz were brought to the emirate as early as 1962 while in 1995 we established Central Motors Equipment CM E to offer products and services to the UAE s retail and wholesale automotive markets with outlets in Abu Dhabi Al Ain through Eastern Motors Sharjah and Dubai In addition to being the exclusive agent of Bosch Automotive products and Bosch Power Tools the company also houses brands such as Borg Warner Garrett Knorr Bremse Mico Monroe Osram Nokian Zexel Skil Power Tools and Blaupunkt The Chairman recognizes German products and brands as the highest and best in quality praising the Germans commitment to ensure brand identity and image Their concepts of marketing sales and after sales are what earns them their reputation and excellence says Mr Al Fahim Moreover advanced technologies and intelligent products stand in the Chairman s opinion behind the success of manufacturing the world s top luxury car brands Brands represented by Al Fahim Group are characterized by highly advanced state of the art systems They constantly launch new innovative products and services which matches Al Fahim s value of innovation Taking calculated risks and trying new concepts are ways of maintaining the leading position in the market explains Mr Al Fahim When talking about a product s country of origin or assembly transparency with the customer is imperative Strict guidelines and close supervision must be ensured when assembled abroad to guarantee quality management brand image and credibility in the eyes of the customer mR maZEN khoURdaJI maNaGING dIREcToR oF GhaSSaN ahmEd aL SULaImaN TRadING GaaST dUBaI UaE GAAST is an exclusive importer and distributor of German food and beverage products such as Coppenrath Feinkost Dittmann Granini Haribo Kölln Müsli PEMA Rausch Chocolates Stollenwerk Tchibo Teekanne Wiesenhof The company pioneered with the German brand Granini 21 years ago Mr Khourdaji rates German products as perfect with no negative factors affecting his trust throughout the years Nevertheless being in the food industry for long he recognizes the need of undertaking product tasting first regardless of the product s country of origin In Mr Khourdaji s opinion this point may influence his purchasing decisions particularly when it comes to industries such as food or medical did you know that numerous essential inventions of humankind that literally changed the world originated in Germany These include but are not limited to automotive airbag aspirin gasoline powered automobile bacteriology program controlled computer electron microscope jet engine nuclear fission printing press record player refrigeration technology theory of relativity or x ray technology although some of the German discoveries have not always been immediately renowned their superiority has since received its deserved recognition 14 ISSUE 11 MAJLIs