Majlis Issue 11 Seite 14

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T hey are the most creative independent German advertising agency currently ranking number 2 among the world s most creative independent agencies and they have caused quite a stir at Cannes 2013 scooping a total of 11 Lions including the competition s most sought after prize the Grand Prix in the Design category Serviceplan are a prominent player on the global scene and by re branding their digital daughter Plan Net in Dubai to Serviceplan Middle East they have now taken the first strategic step towards continuous growth in foreign key markets and realisation of their integrated communication vision Modelled on the proven House of Communication approach the former Plan Net office now Serviceplan Middle East has laid the foundation to unite classical and digital communication under one roof Media and research are to follow in the future The Middle East is a strong emerging market so for us it was only natural to expand and strengthen our offices in Dubai which serve as a base for communications across the GCC region Markus Noder CEO of Serviceplan International said Especially clients that have a global reach benefit from our services Our offices are located in the world s major business centres This gives us the ability to develop international communication strategies tailored to the respective market Noder added Nobody knows our clients better than us as we are working on an international level for most of them With deep insights in each region we are able to give their communication just the right impetus This is when Rami Hmadeh Managing Director of former Plan Net Middle East now Serviceplan Middle East comes into play Under the name Plan Net we have been servicing international brands like BMW Group Bosch Siemens and Lufthansa as well as local clients like Takaful Emarat and Sheraton Hotel since 2009 However we ve always been working very closely with our colleagues at Serviceplan We know each other well and have always supported each other said Hmadeh As we kept growing it was our mutual wish to continue our work as one strong unity The team that is a truly multinational group of creatives strategists innovation experts and dedicated client servicing pros Our team members come from around the world Germany Lebanon Egypt Syria Philippines India Pakistan Japan the USA South Africa Rami Hmadeh explained Quite a few of them have been working for some of our clients for a long time here and in their respective home countries Others are fresh from university and keen on working on unique brands like Rolls Royce or MINI for example The fact that Serviceplan Middle East is a part of a German agency group and has successfully positioned top German brands like BMW and Continental Tires in the region suggests that they are the ideal partner for German companies that want to reach out to the Middle Eastern customers Hmadeh added Our claim is Building best brands and this is exactly what we want to do in this region for German companies just as well as for any other local or international brand n Plan nEt middlE East rE brandEd to sErviCEPlan middlE East award winning advertising agency set to build best brands in the region Kazuko yokoe Creative Director Copy Serviceplan Middle East www serviceplan ae AdvertoriAlADVERTORIAL 12 ISSUE 11 MAJLIs