T he year 2016 and beyond can definitely be described as years of expansion The most important project is Malaysia International Trade Exhibition Centre MITEC in Kuala Lumpur It is set to be the country s largest exhibition centre It has al ready garnered its first events One of them will be the well known MIFF furniture fair from 2018 MITEC is part of a 300 000 square metre master plan project in the capital which includes hotels retail and housing space as well as office towers In Malaysia four new venues will open between 2017 and 2019 in addition to the country s 20 existing exhibition convention and event venues To ensure that the events industry keeps moving and shaking it is crucial to make guests feel welcome for example with overnight accommodation This year alone 36 new hotels will open in Malaysia until De cember Travel to events is also a vital factor in the South East Asian country Malaysia Convention Exhibition Bureau MyCEB wants to reinforce its cooperation with Malaysia Airlines in future The airline will support the exhibition and convention bu reau for example when it comes to bids to host events in the country This will give us an edge on competition points out Datuk Zulkefli Hj Sharif Chief Executive Officer of MyCEB Vice versa Malaysia Airlines hopes to gain new contacts with experts in various fields and a stronger brand presence in the business travel world Some recently awarded meetings go to show that Malaysia s participation in such bids is increasingly successful In 2018 the biannual World Cancer Congress will take place at Kuala Lumpur Convention Centre The National Cancer Society of Malaysia NCSM worked closely with MyCEB on the winning bid proposal said Datuk Zulkefli Hj Sharif In terms of economic impact for the country we anticipate an approximate EUR 6 7 million from this business event After all over sixty per cent of the 3 200 ex pected cancer experts will be coming from various countries around the globe to be more exact 115 The medical congress is expected to have major impacts on cancer pre vention and control for which there is a great need in South East Asia The World Library and Information Congress with 3 000 delegates will also take place in Kuala Lumpur in 2018 Plus The congress of the Inter national Congress and Conven tion Association ICCA will soon be held in Kuching China is a particularly im portant target market for the Malaysian MICE industry China now represents 32 3 per cent of the corporate meet ing and incentive market analyses Datuk Zulkefli Hj Sharif Halfway through 2016 Malaysia had hosted over 26 000 delegates from China at various events The Chinese groups said the CEO of My CEB generated a total eco nomic impact of around EUR 90 million Small wonder then that Malaysia is making such efforts to woo event planners from the People s Republic A few weeks ago MyCEB embarked on a further road show of China s leading metropolitan cities Beijing Shanghai Chengdu and Guangzhou With these promotional tours MyCEB wants to at tract even more events from China The elec tronic visa introduced in March ought to fur ther enhance its appeal www myceb com my PB 62 TradeFairs Internation al 5 2016 INTERNATIONAL MALAYSIA Moving and shaking The Malaysian MICE sector is constantly growing with the con tribution of new investments The support of major stakehold ers and easier access to travel visa further boost the business Passender Rahmen Teilnehmerin an der MyCEB Roadshow durch die führenden chinesischen Metropolen Perfect setting attendee at the MyCEB roadshow tour of major Chinese cities Ph ot o M yC EB

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