S ergio Quiceno has represented diverse companies in the international exhibi tion business for two decades primari ly independently or at the stands of partners At the WIN Eurasia Metalworking I took part at a German joint stand for the first time reports the export sales manager from Rehm Schweißtechnik in Uhingen on his presentation in Istanbul We had a very positive experience at this premiere For Rehm its participation in the nine sq meter large information stand was an inexpensive way of transmitting their image The indi vidual firms at the German joint stand pres ent themselves under the overall brand of Made in Germany explains Quiceno In this manner they demonstrate that they are offering high quality German products thus clearly distancing themselves from price competition Rehm Schweißtechnik is active in vari ous markets such as Latin America Russia China and of course all over Europe The company regularly takes part in exhibitions in these regions Turkey is an interesting market for us in which we have never been represented despite 40 years of corporate his tory explains Sergio Quiceno We decided to jump into the deep end at WIN Eurasia The top objective was defined as finding a sales partner with which to work the Turk ish market Rehm communicated this goal at the stand posting a highly visible sign as the main marketing measure The message was clearly stated in Turkish and English We are looking for representatives in Turkey The results of the search were very encour aging There were numerous contacts with traders and distributors sums up Quiceno Now we are holding talks in order to ulti mately choose one or more partners Potential final customers were also able to examine the two sample welding ma chines Rehm could have sold dozens of them directly at WIN Eurasia I felt like I was at the Hannover Messe 20 years ago admits Sergio Quiceno In those days dis played machines changed owners right at the stand The export manager praises the good organisation of the joint stand The team from the organising firm Hannover Fairs In ternational had a solution ready even for unforeseen situ ations When the Rehm em ployees unpacked the crates delivered by the freight for warders at their stand the posters were missing They had been meant to decorate the stand Luckily the man agement of the joint stand knew a local service provider who was willing to quickly supply replacements We had the digital DIN A4 images emailed to us from Germany relates Sergio Quiceno In a few hours four 2 5 by 1 metre large posters were printed out all of them perfect À propos local competence at the venue Staff that speaks the local language is indispen sable at such a participation We had an employee with Turkish roots at the stand emphasises Sergio Quiceno The colleague from our head quarters in Uhingen speaks perfect Turkish This was for the exhibitor Rehm the key to a positive exhibition result in Istanbul English alone often does not bring German companies very far Without our Turkish speaking staff member we prob ably would have had only a fraction of the success claims the international trading ex pert Quiceno www rehm online de PB 8 FOCUS TradeFairs Internation al 2 2016 GERMAN FAIRS ABROAD We will be a repeat offender In February the firm Rehm from Baden Württemberg exhibited at the WIN Eurasia in Turkey Their participation within the foreign trade show program was a success Die WIN Eurasia umfasst die beiden zeitversetzten Messen für Metallverarbeitung und Automation WIN Eurasia comprises two consecutive fairs for metalworking and automation Ph ot o D eu ts ch e M es se

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