struction systems but also designs and builds booths to exhibitors specifications Systems do not restrict architects or design ers but inspire them Beat Müller under lines As a systems manufacturer we are al ways working on being a step ahead of re quirements After all we use our systems ourselves around the globe www syma ch Trends are made in Europe so an old trade show saying goes Indeed European companies are recognised as trailblazers when it comes to design quality and variety in stand construction systems and materials But Asian companies have also long estab lished their position on the market Lington Exhibition Systems was already founded in the Chinese city of Changzhou 30 years ago Today the company produces thousands of different system construction elements that have also become increasingly popular in Eu rope One reason for this is the production and processing chain that has been certified according to German standards Apart from the widely used Basic System with alumini um profiles the Chinese systems also serve to meet the rising demand for tension fab rics Fabrics can be attached to frames by means of clips with springs profiles with a rubber lip or aluminium clamping profiles A curtain is also part of the portfolio And Lington s other systems prove that its world doesn t just consist of aluminium Our design system features square profiles to which you can add combinations out of glass wood and other materials says Marcus Faust Be it curtain glass façades illuminat ed walls or a glass floor system everything is possible promises the managing director of the Dormagen based subsidiary LT Systems Europe which not only imports the systems but also shapes and adapts them to customer requirements www lt systems de JK MesseständeBeleuchtung Leuchtdisplay Shop in shop h o l e i n o n e Aluvision Clemence Dosschestraat 44 9800 Deinze Belgium info aluvision com www aluvision com Omni 55 71TradeFairs Internation al 2 2016 PRACTICE It s a kind of magic Holographic product presentations are striking eye catchers at trade fair booths and atthe POS Holoco a holographic display system by the eponymous company from Hagen sends 3D objects and animations floating through the room as if by magic They can in teract with real products and exhibits be it with a vodka or perfume bottles or even shavers Holoco uses a trick gleaned from famous magicians the so called Pepper s Ghost effect By means of a carefully calculated refraction a special piece of glass can make images appear anywhere in the room Holoco displays use cutting edge media technology The physical ex hibits are illuminated perfectly thanks to in tegrated LED profiles This creates a unique interaction between virtual and real ob jects allowing you to present information and further content at a glance After suc cessfully launching the Holoco for the POS and being inun dated by requests for larger holographic dis plays the company has now launched an XL Holoco especially for trade fairs conven tions and events With a holography diagonal of 106 centimetres it offers ample space for stunning presentations of products and exhibits The control options include motion sensors touch buttons barcode scanners or DS You can either buy or rent the Holoco presentation system both for the POS and in XL for exhibitions In addition to designing and producing displays Holoco also offers full service solutions for content from the first idea through the storyboard to the finished animation www holoco display com Ph ot o H ol oc o

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