I t isn t just the trade fair industry that has been making progress in the People s Re public the Chinese meetings industry has also grown significantly in recent years Governments companies and univer sities have recognised that conventions have an important role to play in promoting tourism and trade stimulating the economy or improving a city s image for example Consequently municipal authorities are in creasingly building new event venues That is what has happened in Suzhou in eastern China for example To meet growing de mand the city has built the Suzhou Jinji Lake International Convention Center This impressive multi functional venue which benefits from a fine location right next to the beautiful Jinji Lake from which it takes part of its name was officially opened on 18 March It is the third part of the larger Suzhou International Expo Center complex Over 500 industry insiders came to the opening ceremony and listened to over 30 guest speakers The participants were able to convince themselves at first hand of the fit ness for purpose of the new venue which thus passed its first acid test Among them were people from organisations that have al ready chosen to use the convention centre in the future Representatives of seven organis ing committees signed the corresponding contracts during the opening ceremony in cluding the China Chain Store Franchise Association The organisers of the China Ear ly Childhood Education Conference and the China International Conference for Science and Technology were also there With 50 000 square metres of floor space the centre offers around 60 different options for meetings and conventions Rooms and spaces can be sub divided and combined with great flexibility The new building also features a luxurious column free banqueting hall with 8 000 square metres of floor space which is claimed to be the largest of its kind in Asia It was designed with large conferences busi ness events and banquets in mind The infrastructure both inside the Suzhou Jinji Lake International Convention Center and beyond is impressive The func tional design ensures that conferences exhi bitions and other events can be held under a single roof The centre provides easy access to both the exhibition zone and the hotel This is in line with the latest trends namely that conferences are increasingly accompa nied by an exhibition and delegates want everything to be as comfortable and conven ient as possible In addition the Suzhou Jin ji Lake International Convention Center has a metro station practically on the doorstep and plenty of hotels nearby The 4 star 307 room Novotel Suzhou SIP designed to meet the needs of conference delegates will be open ing in the foreseeable future There are also a number of high end hotels in the vicinity www suzhouexpo com PB 60 INTERNATIONAL CHINA First acid test The Suzhou Jinji Lake International Convention Center has opened after a preparation period of almost three years It is expected to support the development of the city s economy Das neue Tagungszentrum gehört zum Komplex Suzhou International Expo Center The new convention centre is part of the Suzhou International Expo Center complex Fachmesse in Suzhou Trade show in Suzhou Ph ot o S uz ho u Ex po Ph ot o S uz ho u Ex po

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