A t the AsiaWorld Expo centre right next to Hong Kong International Air port they keep track of a variety of current trends On the one hand there is still growth in the MICE industry emphasises Enid Low chief strategy officer at AsiaWorld Expo At the same time event organisers are becoming more conservative about launching new events she says pay ing reference to the uncertainty in the global economy Consequently event lead times are getting shorter which puts pressure on the whole chain of suppliers and partners supporting the event Another trend is the search for more advanced ICT solutions in order to improve the business performance of events and reduce costs For AsiaWorld Expo itself the overall picture is positive We have had double digit growth in exhibition space sold every year since 2010 says Low And last year we had over 60 days at full ca pacity which was a new high AsiaWorld Expo s chief strategy officer believes Hong Kong is in an advantageous position due to its continued robust growth the potential of China in the background and its well established reputation Infrastructure projects such as the Hong Kong Zhuhai Macau Bridge close to AsiaWorld Ex po which is soon to be completed will continue to feed the exhibition centre s growth The region around the Pearl River Delta is coming to gether Demand for our facilities should continue to rise asserts Low 53 000 square metres of land next to the venue has been reserved for a second phase of construction There is plenty to look forward to in the short term as well with a number of new and very large events coming in the second half of 2016 In Novem ber the expanding beauty and well ness exhibition Cosmoprof Asia will be coming for the first time or at least part of it will The show is to be held concurrently at both AsiaWorld Expo and the Hong Kong Convention and Exhibition Centre on the One Fair Two Venues model This move and the associated product sectorisation by venue give exhibitors the opportunity to have more exhibition space In recent years Enid Low has also ob served a trend of convergence taking place in the MICE industry Successful events are combining business with entertainment ele ments she explains mentioning the Longines Hong Kong Masters by way of ex ample The international equestrian event has been staged at AsiaWorld Expo for four consecutive years It is an exceptionally in spiring experience a combination of an exhi bition with a sporting event Michelin starred dining social networking and entertainment AsiaWorld Expo has entered into close part nerships with major attractions in Hong Kong to enhance the overall MICE experience of fered These include the nearby Hong Kong Disneyland Madame Tussauds and the Sky100 Hong Kong Observation Deck Off site tours are offered to international delegates to allow them to mix business with pleasure Discussions are under way at AsiaWorld Ex po with a view to forming more partnerships www asiaworld expo com PB 51TradeFairs Internation al 2 2016 HONG KONG Event convergence The team at AsiaWorld Expo have their finger on the pulse and know what s popular with organisers exhibitors and visitors The venue finds itself in an advantageous position generally Das internationale Reitturnier Longines Hong Kong Masters verbindet Sport mit Essen auf Michelin Niveau The international equestrian event Longines Hong Kong Masters combines sport with Michelin standard cuisine Ph ot o A si aW or ld E xp o Die Nachfrage nach unseren Fazilitäten dürfte steigen sagt Enid Low Demand for our facilities ought to rise says Enid Low

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