T he land with the crescent and star on its national flag has the third highest GDP per capita out of all 10 ASEAN countries Last year the economy grew by around 5 percent Malaysia also ranks very highly internationally in terms of value for money according to a World Economic Forum study of the travel industry Its geo graphical location in relation to the two Asian powerhouses of China and India is al so helpful Thanks not least to factors such as these a variety of attractive events were held in Malaysia at the start of the year re ports the Malaysia Convention Exhibition Bureau MyCEB including the international conference of the Asian Law Students Asso ciation Lumen Global the conference of the Lumen Foundation an organisation devoted to the treatment and prevention of heart at tacks also took place Café Malaysia an exhibition of café equipment supplies and technology was held in mid January and the Malaysia Inter national Furniture Fair MIFF took place at the beginning of March Both of these events were held in Kuala Lumpur the capital city The Export Furniture Exhibition EFE came straight after MIFF and a few weeks ago the Offshore Technology Conference Asia took place with an accompanying exhibition These industry showcases reflect some of the Malaysian economy s strengths Malaysia s furniture industry is of considerable impor tance and the oil production industry also plays a significant role in the economy Two quite different upcoming events serve to bring international expertise to the region Trenchless Asia 9 10 May is showcasing trenchless technology for the installation and refurbishment of underground water and gas pipes for example Tenaga which is taking place three weeks later from 23 to 25 May is turning the spot light onto electricity supply solutions Malaysia currently has the second highest electricity consumption among ASEAN coun tries International exhibitors have knowledge and technology that Malaysia can use to min imise costs and environmental damage In this connection the Malaysia Convention Exhibition Bureau also sees great potential in the field of renewable energy Malaysia is seeking to become more environmentally friendly and has already taken taken steps in this direction reports MyCEB This opens up opportunities for international companies Events that are taking place this year will feed demand for renewables and more environ mentally friendly products it is believed The 55th ICCA Congress in November is a prestigious highlight for the Malaysian MICE industry and will bring meeting industry ex perts from all over the world to Kuching Not only is it a feather in the cap of the Ma laysian MICE industry to attract an event of this kind to the island of Borneo Kuching can also serve as a kind of role model and in spiration for second tier cities Incidentally Malaysia recently went up five places in the ICCA country rankings having hosted 152 conventions congresses and qualifying cor porate events Malaysia is now ranked 30th out of 115 meeting destinations www myceb com my PB 42 TradeFairs Internation al 2 2016 INTERNATIONAL MALAYSIA Rising star for meetings The Malaysian trade fair and convention industry holds great potential for the future There are good reasons for organising an event or exhibiting there Dato Wee Yiaw Hin CEO von Petronas Upsteam war Referent auf der Offshore Technology Conference Asia 2016 Dato Wee Yiaw Hin CEO of Petronas Upsteam was a speaker at Offshore Technology Conference Asia 2016 Ph ot o O TC A si a

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