Messe München ICM MOC MESSE MÜNCHEN LOCATIONS Bring your event to the Cosmopolitan City with Heart Messe München Locations has three outstanding locations available for events of all kinds Messe München the ICM Internationales Congress Center München and the MOC Veranstaltungscenter München from shareholders meetings congresses seminars and trade fairs to large scale events You can also count on an optimum infrastructure state of the art technology and innovative services Find out more about Messe München Locations We are there for you Connecting Global Competence messe muenchen de 49 89 949 23410 locations messe muenchen de messe muenchen de locations ARE YOU LOOKING FOR THE PERFECT VENUE IN THE PERFECT CITY value This is happening for example in marketing staff development staff recruit ment and quality management CSR tours have been developed for Imex that take participants to selected in some cases prize winning exhibitors at the trade fair Participants learn from experts how MICE providers are developing their CSR strategies and projects in practice The ex amples range from the corporate happiness strategy of a hotel chain to the positioning of an entire region as a sustainable destina tion For the first time we are also offering a sustainability tour explains Imex boss Bauer It includes the prize winning Kap Eu ropa Messe Frankfurt s new conference centre which was designed entirely on sus tainable principles Imex itself also has a sustainable approach of course with its own CSR strategy Our Badge Back pro gramme raises funds annually to support lo cal social projects such as Lichtblick a home for people who were previously homeless Showing humanity and treating each oth er well is also part of this trend Direct face to face contact from person to person is more important than ever That is demonstrated by the continual growth of the event industry in the age of video conferencing and Skype explains Bauer In marketing too the per sonal approach is currently state of the art Both consumers and employees want to be addressed personally The cola can with your own name on it the sports shoe with the photo you have taken printed on it or the muesli created to your own recipe these are some of the responses multinationals are making to this trend It is an approach that adds value by recognising the individual Imex itself is also doing this with a more flexible hosted buyer programme for exam ple For the first time people now have the option of choosing the duration of their stay and shaping the programme We see many interesting concepts and approaches among our exhibitors as a result of these trends emphasises Bauer New start ups are constantly being formed these days she says That s why since last year there has been an Imex competition Imex pitch for event technology start ups Start up founders get the opportunity to pitch their concepts and ideas There is an attractive marketing package for the winner Last year s winner was InitLive a software com pany from Canada with an innovative all in one software solution that runs on mobile devices and allows the deployment of staff and volunteers at events to be planned and coordinated We also have a separate sec tion at the trade fair the Technology Pavilion where innovative event technology compa nies can present their products explains Bauer You can experience the state of the art almost everywhere at Imex There are over 180 training and further training units The aim is to meet the personal and business re quirements of everyone who takes part As part of this there are now also short talks on trends and future oriented thinking The ven ue for this is well chosen The seminars take place at the Inspiration Hub www imex frankfurt com KF FOCUS

Vorschau TFI Trade-Fairs-International 02/2016 Seite 17
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