T o mark its 20th anniversary Ravens burg agency d werk developed a spe cial space for its creative works The agency turned a dilapidated garage in its inner courtyard into an archive with rough edges as a kind of monument to its own work Certain that extraordinary things can only be achieved in a team everyone at d werk got together to create something new What had been a shabby old garage in the courtyard became a building with a remark able facade The aim was to work together to create something that would run counter to fast moving trends in much the same way as the founders renovated an old brush fac tory and made their own office furniture when they set up d werk in 1994 It s this pi oneering spirit so often lost in everyday life that binds people together more effectively than just about anything else The archive they created was then clad in 2 5 tonnes of steel It preserves twenty years of d werk s work and is also used for research and presentation purposes The dai ly access to experience this provides is re flected by an interactive facade consisting of magnetic sheets Successful pieces of work are presented on this creatively showcasing the creative work of the agency s staff The concept won d werk the golden apple in the Best Employee Event category Simple and charming was the verdict of the jury which also praised the intelligence of the solution Rather than just coming up with a one day event the team worked together on an en during anniversary project A recently completed factory hall was the venue for A Hundred Years of Mercedes Benz in Sindelfingen The largest Daimler site opened there in 1915 An official cere mony was held there at the end of March 2015 to mark the start of the centenary which was celebrated with numerous events A theatre format brought to life the anniver sary motto People who create the future in a very special way At the centre of it was coachbuilder Wilhelm born in 1893 who joined the company in 1915 He en countered numerous colleagues real and vir tual vehicles and events spanning a period of a hundred years A carefully composed unusual sequence of stories played out on stage together with protagonists and suitable 8 FOCUS TradeFairs Internation al 1 2016 EVENTS LOCATIONS In a factory or on a double decker At many events the setting plays a key role The FAMAB Award is presented for events staged in existing venues locations designed specifically for the purpose and even mobile venues Airbnb Tour Als Weltentdecker Bus war ein 40 Jahre altes Büssing Fahrzeug komplett entkernt neu ausgebaut und gebrandet worden Airbnb tour To create its globetrotter coach the company completely stripped down refurbished and rebranded a 40 year old Büssing bus Ph ot o F A M A B A w ar d

Vorschau TFI Trade-Fairs-International 01/2016 Seite 8
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