A traditional approach to exhibiting is now rarely adopted if an exhibitor s products are hidden or invisible com ponents of high tech devices or pro duction equipment At the automation trade fair SPC IPC Drives 2015 in Nuremberg the Swiss company Contrinex presented numer ous new products particularly in the field of inductive and photoelectric sensors for me chanical engineering The company focused primarily on sensors for Industry 4 0 i e for smart factories at the fair Despite having a number of successful trade fairs behind it the exhibitor decided to come up with a new exhibition stand in order to present its inno vations in the most suitable way Stand de signer Branco Tomic and the team at the Nuremberg exhibition stand construction company Wörnlein were responsible for the design and construction of both the old stand and the new one The 132 square metre stand was notable for its elegant design and clean straight lines Architectural embellishment was re duced to a minimum and a black and white colour scheme was adopted Great impor tance was placed on high quality materials and fine details Clear structuring gave the stand five product islands consisting of black presentation counters with cubes of white fabric suspended above them This is where the visitors learned about how the sensors work The exhibition stand architects grouped stylish small tables with round up holstered chairs on a silver grey carpet in the middle of the stand Multimedia presenta tions including two terminals with the clas sic computer game Pac Man had an impor tant role to play These were representative of a playful approach to the presentation of some of Contrinex s services A completely new stand always feels a little as if you ve come up with a new brand emphasises Branco Tomic of Wörnlein We have been handling this customer s trade fair appear ances since 2013 and are looking forward to more such exciting challenges in the future www woernlein de Virtually anything the customer wants In addition to exhibition stands the Munich exhibition stand construction company Bruns designs special show exhibits as well as dis plays and one off furniture for trade fair ap pearances The appearance of Airbus De fence and Space at DSEI the leading defence and security trade fair in London in Septem ber 2015 provides a case in point Bruns was involved in designing a lounge chair a piece of furniture that brought virtual reality tech nology to the exhibition stand Equipped with a head mounted display a controller and loudspeakers the green and white chair for two immediately caught the eye at the Airbus Defence and Space exhibition stand With its circular design painted white sur faces green upholstery and touches of colour it certainly attracted the attention Visitors were able to relax nicely on this un usual piece of furniture And they were full of enthusiasm for the virtual worlds into which they were immersed when they put on the VR glasses These days both exhibitors and visitors seek an experience at trade fairs An ex hibitor s appearance at a trade fair remains much longer in the memory with an unusual appeal to visitors senses whether that s done through virtual or physical reality ex plains Christian Flörs Creative Director for 58 TradeFairs Internation al 1 2016 PRACTICE STAND CONSTRUCTION DESIGN Capturing attention Whether you simply present your products immerse visitors in virtual realities or meld cultures it s the extraordinary that remains in the memory Ph ot o B ru ns Airbus Defence and Space auf der DSEI 2015 in London An der Gestaltung des Lounge Chairs war Bruns beteiligt Airbus Defence and Space at DSEI 2015 in London Bruns was involved in designing the lounge chair

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.