Life The event is a combination of beauty fair health fair and fitness festival The mix has proved very popular with visitors It s not just trade fairs that have been go ing well however the convention segment also recorded a number of high points last year We again hosted a number of impor tant international medical conventions en thuses Patric Sjöberg They included the an nual meeting of the European Association for the Study of Diabetes which was attended by around 17 000 delegates There have al so been plenty of developments in terms of the services provided The leading Swedish trade fair company has introduced respon sive web pages which are presented differ ently depending on whether they are viewed on a PC a smartphone or a tablet for exam ple In addition there is a new digital portal where exhibitors can find all the information they need They can also use it to place all their orders at one go These online initia tives make life much simpler for everyone in volved emphasises Sjöberg Both ex hibitors and visitors They save time and are able to work more efficiently The digital services are to be further developed in tan dem with a Swedish startup company with the aim of replacing existing apps with mod ern ones including indoor visitor guidance Some of these will certainly be used in creasingly in 2016 As in every even num bered year the calendar in Stockholm is full to the brim In addition to important annual industry get togethers such as the Stockholm Furniture Light Fair further major events are held every other year The Nordic Build ing and Construction Fair Nordbygg and Gas troNord for the hotel restaurant and catering trade are taking place in April But by no means is Stockholmsmässan resting on its laurels Business development is a high pri ority for us declares Patric Sjöberg We will be focusing on the further development of our ConfEx events These are new event formats that are neither typical trade fairs nor conventions The Stockholmsmässan boss describes them as event style conferences with customers who are integrated as spon sors exhibitors or both He has a further reason for believing in the company s success in 2016 and beyond Three years ago we underwent a painful streamlining process reports Sjöberg As an organisation we have now learned how to handle an event calendar that varies in in tensity Increased adaptability and much greater cost flexibility are the secret The out come is that the company is very well posi tioned for the near future At worst the cur rent uncertainty in the global economy could put a slight damper on its progress However there are also reasons for thinking there may be further vigorous growth One key trend is that Stockholm is developing well in terms of attractive leisure offerings and as a business hub By way of example Sjöberg mentions its strength in music design information and communication technology the biosciences and environmental technology The recent Stockholm Furniture Light Fair illustrates how well the city works as a trade fair host and lifestyle destination It s one of our largest most international trade fairs and it s of huge importance to our com pany and the city explains Sjöberg The fair is held during Stockholm Design Week Con sequently the exhibition halls are filled with designers architects interior decorators artists and developers during the day while at night they head for the city centre and its design related showrooms restaurants the atres and other attractions It becomes an all encompassing design experience says Sjöberg And it s an experience that proves extremely popular with our visitors culmi nating in a win win situation On the one hand the city of Stockholm is promoted as a centre for business On the other it also bol sters the event s position as the world s num ber one trade fair for furniture and lighting design www stockholmsmassan se PB 47TradeFairs Internation al 1 2016 Die GastroNord wird immer in den geraden Jahren ausgerichtet GastroNord is always hosted in the even years Ph ot o S to ck ho lm sm äs sa n

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