Hall of Fame Berühmte Hallen erkennen Sie an der Architektur Und daran wer ein und aus geht Auszüge aus dem Messeprogramm 1 Halbjahr 2016 www messe friedrichshafen de Gastveranstaltungen Änderungen und Ergänzungen vorbehalten Stand 01 2016 Mehr Infos unter 04 06 03 16 AQUA FISCH Internationale Messe für Angeln Fliegenfi schen und Aquaristik 16 20 03 16 IBO Die große Frühjahrsmesse am Bodensee 16 20 03 16 GARTEN AMBIENTE Bodensee Die Messe für Gartenliebhaber 16 20 03 16 Neues BauEn Die Messe für Bauherren Immobilienbesitzer und Energiesparer 16 20 03 16 URLAUB FREIZEIT REISEN Die Tourismus Messe der Regionen 16 20 03 16 e mobility world Messe für nachhaltige Mobilität 20 23 04 16 AERO Internationale Fachmesse für Allgemeine Luftfahrt 12 14 02 16 Pferd Bodensee Internationale Fachausstellung für Pferde Sport Haltung Zucht 19 21 02 16 FRUCHTWELT BODENSEE Internationale Fachmesse für Erwerbsobstbau Destillation und Agrartechnik 05 06 03 16 Fameba Fachmesse für die Handwerksbranchen Metzger Bäcker und Gastronomen 07 08 04 16 RDA WORKSHOP Die Leitmesse für die Bus Gruppentouristik 16 17 04 16 VELOBerlin Die Publikumsmesse rund um Fahrrad neue urbane Mobilität und Reisen Veranstaltungsort Messe Berlin 05 08 05 16 TUNING WORLD BODENSEE Internationales Messe Event für Auto Tuning Lifestyle und Club Szene 03 05 06 16 KLASSIKWELT BODENSEE 9 Messe für klassische Mobilität FOCUS 31TradeFairs Internation al 1 2016 GERMANY More money for trade fair appearances Exhibiting companies in Germany intend to increase their expenditure on trade fair appear ances in 2016 and 2017 according to the results of a survey carried out for AUMA Ph ot o N ür nb er gM es se Bi sc ho f B ro el the same level Among manufacturing companies those in tending to increase their expenditure on trade fairs are even more clearly in the majority 31 percent are planning to spend more while only 11 percent will be spending less On the other hand the trading and service companies intending to spend more or less balance each other out according to a representa tive survey of 500 companies by TNS Emnid in November 2015 Of course some of the increase in exhibitors trade fair budgets will will be swallowed up by price rises remarks AUMA Chairman Walter Mennekes But the study nevertheless shows that trade fair appearances continue to be a very popular marketing tool with German companies And ultimately com panies only continue to invest when they derive benefits from their investment Other findings also support this assessment For instance exhibiting companies currently spend around 44 percent of their marketing budget in the business to business sector on trade fair appearances This figure has remained sta ble for a number of years despite the fact that the range of avail able marketing instruments is constantly increasing not least due to online media In line with this 84 percent of exhibitors surveyed view their trade fair appearances as an important or very important component of their B2B communications That s not necessarily what you would expect says Men nekes After all most exhibiting companies also use many oth er instruments He is convinced that personal contact counts for a great deal 90 percent of companies surveyed view their website as an important or very important communications instrument But even the sales force lags significantly behind trade fair appear ances on this measure at 76 percent Incidentally around two thirds of exhibitors are planning to appear at the same number of domestic trades in 2016 and 2017 as in the last two years www auma de PB O n average exhibitors will be spending a total of 326 000 euros each on their trade fair appearances this year and next That represents an increase of 4 6 percent over the period from 2014 to 2015 Only twice in the last ten years has there been an in crease greater than this The companies intending to spend more out number those intending to spend less Around 27 percent of exhibitors want to invest more in 2016 and 2017 while only 14 percent intend to spend less Almost 60 percent plan to maintain their expenditure at

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