T he Malaysia Convention and Exhibition Bureau MyCEB is pursuing various objectives with its participation at the IBTM in the Catalan metropolis Malaysia aims to introduce itself as a pre ferred business trip destination in Asia In ad dition MyCEB wants to promote the Malaysia Like Never Before campaign in order to acquire more customers Potential clients will be offered the Twin Deal X whose name is derived from the world fa mous Petronas twin towers in Kuala Lumpur This programme offers support for organisers and international groups that hold meetings in Malaysia The support includes financial subventions and incentives such as free addi tional overnight stays cocktail and dinner sponsoring return flight tickets or cultural programmes The amount of support depends on the size of events the more participants the greater the subsidies A further goal of MyCEB s participation in Barcelona is the creation of networking possi bilities between Malaysian MICE providers and their foreign counterparts Such contacts can also lead to clinching business deals in the mid term The Malaysia Convention and Exhibition Bureau has clear ideas about the target groups of its IBTM participation It has set its sights on international associations event planners of corporate events and incen tives from Europe as well as from other con tinents MyCEB wants above all to attract in centives with an average of 400 participants and association conferences with an average of 800 participants Ten co exhibitors will ac company the exhibition and conference bu reau They too want to use the IBTM World to initiate business contacts and thus con tribute to further increasing MICE activities in the emerging southeast country of Malaysia www myceb com my PB 44 FOCUS TradeFairs Internation al 6 2015 IBTM WORLD CONGRESSES The double deal with the X Many countries and regions will present themselves as MICE destinations in Barcelona Malaysia will also be showing its flag to promote its event business Furniture and offshore for the first half of 2016 The new event calendar in Malaysia promises several important events for the first half of theyear The first highlight will take place at the beginning of March the International Retail Franchise Licensing Fair in Kuala Lumpur A few days later from 9 to 12 March the Export Furniture Exhibition EFE will hit the stage in the capital EFE is a shop window for the Malaysian furniture industry and will occupy a total of more than 20 000 sq meters Oil and oil products belong to Malaysia s most important export products Substantial deposits have been located in the surrounding ocean This industry will be addressed by the Offshore Technology Conference OTC Asia The event will take place at the end of March in Kuala Lumpur Convention Centre and is a spin off of the legendary OTC in Houston Another American conference will be held in April in Malaysia The American Overseas Dietetic Association Conference 2016 dedicated to the theme of nutrition Such international events benefit the country s reputation They also fit in perfectly in the Malaysia Convention and Exhibition Bureau s strategy Malaysia wants to move upwards in the ranking maintained by the international conference association ICCA Recently the country was seventh in the Asian Pacific area MyCEB und seine Partner präsentieren sich in Barcelona wie im vergangenen Jahr auf Standfläche H 60 MyCEB and its partners exhibit at stand H 60 in Barcelona just like last year Ph ot o M yC EB

Vorschau TFI Trade-Fairs-International 06/2015 Seite 44
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