filled this discerning exhibitor and visitors to the stand with such enthusiasm says Haustein www woernlein de Visitors to the event and tourism show IMEX 2015 in Frankfurt experienced the al lure of a luxury hotel right in the middle of the exhibition hall where the Ritz Carlton Hotel Company demonstrated that atmos phere and impact doesn t just depend on size The two storey stand clearly stood out from its surroundings although it had a foot print of only 60 square metres Every detail conveyed a sense of five star class whether it was the interior design the colour scheme the decorations or the materials and their fin ish The exhibition stand architects of Messearchitekten Bilfinger HSG Event Servic es developed the design concept together with the Frankfurt based company Tag Werk The hotel concept was implemented to good effect in terms of ambience and quality ensuring a high recognition value The rear and side walls ceiling and platform had a decorative wood finish giving the stand a self contained look High quality materials and warm wood and cream shades conveyed a sense of comfort The reception area on the upper floor was like a hotel lobby The ex hibitor was interested in more than just im pact and quality however Expotechnik de veloped the stand as a sustainable structure so that it could be reused many times All connections were designed in such a way that the stand could be taken apart without causing wear and tear The stand made its debut at IMEX A master agreement was con cluded to ensure that Expotechnik will be handling many more of these trade fair ap pearances www expotechnik de JK The Ritz Carlton Hotel Company auf der IMEX 2015 Auf nur 60 Quadratme tern Fläche hob sich der zweistö ckige Stand wir kungsvoll ab The Ritz Carlton Hotel Company at IMEX 2015 On a space of only 60 square metres the two storey stand was a truly distincti ve sight Ph ot o E xp ot ec hn ik

Vorschau TFI Trade-Fairs-International 05/2015 Seite 97
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