Big Sight expects the entire space will be quickly occupied As always registration deadlines are therefore correspondingly short Aside from such positive examples the Japanese economy also has it s problem zones They were worked on at the end of 2014 by the Japan Travel Bureau Foundation On behalf of the Ministry of the Economy it conducted a comprehensive survey and com parative study at key fairgrounds in Japan as well as abroad The results indicate that Japan is behind in some aspects analyses Heinz Kuhlmann in comparison to major exhibition centres in Europe and to many fairgrounds in China and other Asian coun tries This applies equally so to venues suit able for international congresses large con ferences and for the fringe programmes of exhibitions The planning and construction of the largest fairgrounds up to now Big Sight and Makuhari did not adequately take into consideration the growing demand for conference seminar and meeting rooms Afterwards it is very difficult and very ex pensive to fix this mistake knows Heinz Kuhlmann Japan however wants to catch up in the exhibition and conference area The MICE industry has been recognised as a key sector of business with considerable income poten tial explains Heinz Kuhlmann For organ isers but also for many service providers and the relative venues and regions This means more internationalism Initially the Japan Exhibition Association with its chairman the Reed boss Tad Ishizumi made efforts to make exhibitions more attractive for foreign guests Now the government has been get ting involved Japan would like to attract more business travellers to its MICE events reports Heinz Kuhlmann who in autumn 2016 will launch together with Japanese part ners the exhibition Organic Lifestyle Expo www organicnetwork biz PB INTERNATIONAL 85TradeFairs Internation al 5 2015

Vorschau TFI Trade-Fairs-International 05/2015 Seite 85
Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.