W ith the opening of Abu Dhabi Na tional Exhibition Centre ADNEC in 2007 the largest of the seven Emirates entered the international MICE arena Eight and a half years later Abu Dhabi posts excellent results Despite its short history Abu Dhabi National Exhibition Centre has now become a prominent busi ness tourism destination at both global and regional levels points out a happy Humaid Matar Al Dhaheri Acting Group CEO of the eponymous ADNEC Group which operates venues in Abu Dhabi und London The re cent boom has something to do with its strong bidding activities for new congresses This commitment of the last few years is now paying off the joint efforts of staff and management have been rewarded with the hosting rights for newly won international conferences and events They deliver signif icant direct and indirect economic impacts for the Emirate of Abu Dhabi emphasized Al Dhaheri For the next 15 years developments are set to continue in the same dynamic vein Great expectations are placed in Abu Dhabi s economic Vision 2030 for which the gov ernment has identified a dozen sectors that are thought to be of the greatest importance for the Emirates prosperity Trade fairs and conventions in these sectors are to be lured to the capital With the events Abu Dhabi wants to promote structural change in order to prepare itself for the time after its oil re serves run dry The World Future Energy Summit at the heart of Abu Dhabi Sustain ability Week is a significant example 30 000 delegates from 170 countries flocked to the annual events again in early 2015 Meetings at ADNEC already saw record growth in the first quarter and induced sales for the loca tion The company s activities generated an economic impact worth the equivalent of over 200 million euros in the Emirate We are a key factor for Abu Dhabi as a leading business and tourism destination says Hu maid Matar Al Dhaheri backed especially by this development The opening of Abu Dhabi s new airport terminal in 2017 and various culture projects are just some of the further milestones that are to fire MICE business in the Emirate Apart from these major highlights supposed ly smaller steps will also help lure more in ternational organisers to ADNEC It is vital that we remain competitive argues Humaid Matar Al Dhaheri pointing out the recently introduced one stop event services The re sponsibility for this new offering lies with the ADNEC Services division as a one stop con tact for hosts exhibitors and stand designers This will make life much easier for every body involved while lowering costs and boosting efficiency In the global competition of trade show and congress destinations this is virtually indispensable nowadays so Al Dhaheri claims This applies equally to the expertise and international qualifications of his staff members Their know how is being constantly honed And A two way dialogue is in place for this purpose with the ADNEC owned ExCeL centre in London www ad nec ae PB 51TradeFairs Internation al 5 2015 ABU DHABI A key factor for the economy Just five hours flight from half of the world s population the United Arab Emirates are constantly working on becoming an even more attractive destination Abu Dhabi Sustainability Week Anfang 2016 werden wieder über 30 000 Delegierte erwartet Abu Dhabi Sustainability Week over 30 000 guests expected again in early 2016 Ph ot o A D N EC

Vorschau TFI Trade-Fairs-International 05/2015 Seite 51
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