T here has been a lot going on at Tüyap recently The first Anufood was a big success attracting 212 exhibitors from 29 countries and nearly 6 000 visitors The next one will be held from 14 to 16 April 2016 We want to grow by 65 percent with this trade fair says Bülent Ünal Chairman of Tüyap Fairs and Exhibitions which has ambitious goals for Anufood a joint project of the organisers Reed Tüyap and Koelnmesse Bülent Ünal believes his group has poten tial for growth next year and beyond We can achieve ac ceptable growth at Tüyap he predicts Much depends on the development of the econo my in the region and the lift ing of the sanctions imposed on Iran Ünal is also hoping for improvements in countries like Iraq and Syria These would have a positive impact on Turkey A variety of activities are expected to keep Tüyap on the growth path The process of establishing ourselves through out Turkey is almost complete now that we have recently opened another trade fair cen tre in Samsun reports Bülent Ünal And from 2016 we are planning to organise a series of trade fairs in Izmir Tüyap is also currently displaying great agility at its primary trade fair centre in Istanbul The Tüyap Fair Convention and Congress Center in the city on the Bosphorus is being extended and by January 2015 it will have a total of 145 000 square metres of indoor space The new Tüyap Palas trade fair hotel is also being extended By next March it will have an ad ditional 150 rooms giving it a total of 410 Moreover a new trade fair for the furniture industry is planned for 2016 Tüyap expects the targets set for the cur rent year to be achieved Two biennial events held in Istanbul this year have already made their contribution towards this All the major car manufacturers exhibited at the Autoshow which attracted around 650 000 visitors The International Defence Industry Fair IDEF took up almost 20 percent more exhibition space than last year It was also a success in terms of quality with numerous defence ministers and high ranking military officers in attendance However a number of clouds have appeared on the horizon in sunny Turkey or to be more exact in the neigh bourhood It is true that we are bothered by the instability in the region says Bülent Ünal The problems of our neighbours to the south are making things more difficult Despite this the company has been able to attract buyers from around 80 countries to events primarily in Istanbul The flights pro vided by Turkish Airlines are extremely here bringing visitors from over 150 countries to this city of 14 million every day Business sentiment in Turkey is currently rather up and down due to a variety of fac tors both internal and external A series of elections has brought about a level of uncertainty which is not exactly conducive to a thriving economy Moreover the global economy is continu ing to send mixed signals and thus slowing growth Things are nevertheless carrying on and major events continue to be strong observes Ünal However he points out that many of the 15 or so foreign organisers in Turkey are faced with tough competition This competition sometimes forces them to run their trade fairs on a smaller scale leading to market fragmentation accord ing to Tüyap boss Ünal www tuyap com tr PB 48 TradeFairs Internation al 5 2015 INTERNATIONAL TURKEY Much optimism but with some concerns Thanks to its dynamic approach the leading Turkish trade fair company Tüyap now employs over 700 people However the problems in the region are not making things any easier Vieles hängt vom wirt schaftlichen Aufbruch in der Region und dem Auf heben des Iran Embargos ab sagt Bülent Ünal A lot depends on the re gion s economic develop ment and on when Iran sanctions will be lifted says Bülent Ünal Ph ot o T üy ap

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