N orth American organisers love to go to places that promise great attrac tiveness for exhibition and confer ence participants and where the in dustry is strong This also inspired the Cana dian Solar Industry Association CanSIA when planning its conference exhibition Solar On tario 2015 On the one hand the province of Ontario is at the forefront of solar energy in Canada On the other hand Niagara Falls was chosen as a location that offers a magnificent natural phenomenon Here is where Marilyn Monroe and Joseph Cotton fought a thrilling psychological duel before the spectacular backdrop of the falls in 1953 Nowadays the once tranquil small town has turned into a lit tle Canadian Las Vegas Yet whoever prefers a more leisurely visit will find normal life three kilometres downstream in the former town centre with its charming Victorian villas The historical district around Queen Street is packed with shops cafes pubs galleries and the long standing Seneca Theatre In keeping with the event theme the sun shone brightly over the Niagara during the Solar Ontario at the end of May Around 300 delegates came to the Hilton Fallsview Casino to discuss the future of the solar in dustry in Canada The world s second largest country in size has in some regions more sun that can be tapped than in Germany one of the industry s pioneers Yet the share of solar energy in Canada is still marginal at less than one percent Nevertheless accept ance for renewables and for using the sun shine exists among the population The argu ment clean energy plus lots of new jobs is powerfully attractive The sector consisting of production power generation energy effi ciency and biofuels currently employs more people than Canada s oil sands industry Ac cording to Tracking the Energy Revolution the latest report on the development of re newable energy in Canada investments have been growing In the past five years approxi mately 25 billion US dollars flowed into the sector In 2013 Canada already climbed from twelfth to seventh among the G20 nations as measured by investment volume However future developments will de pend not least on government incentives and cost developments Many participants at Solar Ontario doubted that Canada s middle class would be willing to dig deeper into their pockets for sunny electrical power A great opportunity lies in the fact that prices are tumbling in the solar sector The current mar ket situation as well as other issues will be discussed intensively at two other events this year Soon in early October Solar West will be held in the former Olympic city of Calgary Two months later on 7 and 8 December Deutsche Messe and CanSIA will be collabo rate for a third time Then both partners will stage the largest solar energy exhibition and conference of Canada Solar Canada again in Ontario this time in Toronto 200 ex hibitors and a programme of events will at tract around 3 000 visitors interested in the latest products and solutions for the solar en ergy sector www messe de PB 22 FOCUS TradeFairs Internation al 5 2015 INTERNATIONAL VENUES Where the sun shines Deutsche Messe Hanover has acquired majority shares in three solar energy exhibitions in Canada The opening act to the part nership was a regional event in Niagara Falls Solar Ontario 2015 In den Tagungspau sen wurde an den Ständen intensiv über die Chancen der Solarbranche in Kanada diskutiert Solar Ontario 2015 During the meeting breaks the prospects of solar energy in Canada were inten sively discussed at the booths Ph ot o T FI

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