T he setting was truly spectacular The International Federation of Exhibition Events Services IFES met in the Ceremonial Hall the former throne room of the Habsburg dynasty Together with the adjacent rooms this provided a magnifi cent backdrop to the event And with 266 at tendees from 37 countries the IFES posted an all time record The motto was Sharing Business or Friendship Trust and Cooper ation as IFES President Voicu Sferdianu put it The I M Austria Awards took place in this pleasant atmosphere on the first evening In his eulogy Leslie P C Zech President of the IFES World Summit 2015 paid tribute to the achievements of Rudolf Angermayr The award was then presented to the Managing Director of Reed s booth construction sub sidiaries System Standbau and Expoxx The anniversary of the IFES World Sum mit featured regional cuisine and was a large ly paperless event Correspondingly the focus of the presentations and workshops was on green topics Going by appearances trade fairs and exhibitions are not con sidered a clean industry said speaker Simon Damböck Transport materials energy con sumption and travel are responsible for this public image claimed the Managing Direc tor of Atelier Damböck Messebau Never theless there are definitely possibilities to re duce the environmental impacts he singled out LED technology as an example which can save around 20 000 to 30 000 euros for large exhibition stands Certifications are an other option as exhibitors force themselves to meet certain standards In reality trade fairs are only unclean on the face of it As many market players meet in only one location they no longer need to travel so much pointed out Damböck This realisation was confirmed by the UFI s outgoing Managing Director Paul Woodward He demonstrated to the IFES del egates that the number of business meetings would be more than 40 per cent higher with out trade fairs The Global Association of the Exhibition Industry UFI has been encourag ing its members to act in an environmentally responsible manner since 2009 Many people know that it is important to save the world claims Woodward But when in doubt their primary concern is to save their own company Hence CEOs need to help raise awareness This makes it easier to imple ment green standards Paul Woodward was also a jury member for the Sustainability Challenge at the IFES Congress Ten start up companies presented their sustainable business models The win ners of the challenge had travelled to the event from Rome Their concept was to col lect waste food at events and share it with those in need Paul Woodward was also in terested in establishing contacts After all there will probably be a lot of leftovers at the annual UFI Congress in Milan page 9 And a glimpse behind the scenes of the 2015 Eu rovision Song Contest in Vienna showed that sustainable events have even more advan tages The two to three per cent extra costs for a green approach are offset by higher rev enues We gained sponsors who would nor mally never have supported an ESC said Hildegard Aichberger Sustainability Officer of the Austrian public broadcasting station ORF But they were willing to sponsor a green event to enhance their green cachet www ifesnet com PB 20 TradeFairs Internation al 5 2015 IFES WORLD SUMMIT 2015 A birthday congress in Vienna 200 years ago the leaders of Europe changed the face of the continent in the Hofburg of Vienna among other venues And the IFES celebrated its 30th birthday in the very same place With a focus on green topics IFES Kongress 2015 in Wien Die nächste Stufe IFES World Summit 2015 in Vienna The next level Ph ot o T FI

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