F amous names draw attention all over the world The organisers of IMEX have heeded this credo and have ac quired a business celebrity as the drawing card for the opening ceremony of their exhibition SAP boss Bill McDermott will hold the keynote lecture on the first day The choice does not only have to with his renown The executive of the software com pany is a passionate defender of events in the business world according to the IMEX organisers McDermott speaks of the bril liance and creativity connected with a meet ing or event These experiences can inspire people to achieve their targets or realise their hopes and therefore things they would nev er have dreamed about in an email or in a tedious telephone conference That is why I always try to bring people together for a common cause and to create a movement explains the SAP Chief Executive Officer And what can be better for this than a won derful meeting or an unforgettable event During his stay at IMEX in Frankfurt Bill McDermott will also take a tour of the exhi bition s aisles There he can visit some of the approximately 3 500 exhibitors presenting their destinations and services Once again the exhibiting firms will come from all five continents and from all branches of the meeting and incentive industry These in clude hotels destinations airlines and tech 16 FOCUS TradeFairs Internation al 3 4 2015 IMEX CONGRESSES Is there anything better than meetings From 19 to 21 May the gates will once again open for the MICE industry That is when event organisers will convene in Frankfurt for three days at IMEX Über 9 000 Fachleute werden in Frankfurt zum wichtigsten Frühjahrstreff der MICE Branche erwartet Over 9 000 professionals are expected at the most important spring event of the MICE industry in Frankfurt Ph ot o IM EX

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