ServicePartner der NürnbergMesse MESSE NÜRNBERG Erste Wahl für System Messestände Mietmöbel Accessoires PLANUNGS LOUNGE FÜR SIE VOR ORT Jetzt Termin vereinbaren Messezentrum 1 90471 Nürnberg Tel 49 911 81 74 49 0 WOERNLEIN DE television in 4K Unity Media KabelBW of fered an exhibition presentation at the Anga Com 2014 that the professional audience will not forget soon Even from a distance the stand of the media and telecommunications company with the distinctive Bloom logo was a real eye catcher For the presentation of the new Horizon TV App the concept team of the event agency Movendi designed in collaboration with interior designer Birgit Zit trich of Zittrich Corporate Interior a larger than life iPad Thanks to its inviting character it attracted droves of visitors to try out the software in the actual application on different tablets The potential of the exhibitor s high performance network could be physically ex perienced on the walk in XXXL laptop with the interactive speed test By pressing a but ton visitors were able to start the perfectly timed speed test which poured out a verita ble flood of images on the monitor at 200 Mbit per second To allow comparison the conventional download speed was also dis played Pertinent exciting interactions transmit content quickly in an easily comprehensible manner and clearly In addition they always address the curiosity desire to play and experimentation of the target group says the Managing Director of Movendi Thomas Bruchhäuser A further design element was an oversized flat screen integrated as a picture in a picture in an attractive living room scene In reality two dimensional this eye catcher appeared to be in 3D thanks to its sophisticat ed optical design www movendi de JK One stand three brand presentations This was the slogan used by the Italianelectronics company De Longhi duringits presentation at the consumer elec tronics fair IFA 2014 in Berlin The exhibition designers from the Expotechnik Group in Taunusstein created on 1 250 sq meters three custom brand showcases for Kenwood Braun and De Longhi Each showcase reflected the individual corporate design and brand essence of the firm and correspondingly staged the kitchen appliances The focus for each of these worlds of experience was a presentation island with installations which aroused the attention of visitors In addition the products were demonstrated in action Visitors to Braun could watch the preparation of smoothies live At Kenwood celebrity chef Johann Lafer did the honours and performed in show cooking The overall ambience was supplied by a rib like ceiling installation a uniform white and gray laminate floor and the continuous back wall across the entire stand With the long back wall Expotechnik solved a further challenge of the stand the corner position The wall was placed diago nally and opened the corner stand to two sides Distributors were able to go from the audience area to a separate area for meetings and negotiations A double deck structure contained a lounge area and ten conference rooms that were actively used for discussions with customers and partners De Longhi chose us in a pitch where our design concept was decisive It combines the presentation of the corporate group with the comprehensive presentation of the individual brands The tra ditional exhibition space is transformed into a brand showcase says Alexander D Soschins ki Group President of the Expotechnik Group adding We are now delighted of course that we were able to implement the concept www expotechnik com Unitymedia KabelBW legte auf der Anga Com 2014 einen Messe auftritt hin der beim Fachpubli kum in Erinnerung bleibt Unitymedia KabelBW had a presence at Anga Com 2014 that will certainly be remembered by trade visitors Ph ot o M ov en di B irg it Zi tt ric h PRACTICE

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