What the visitors hardly suspected was that soundproof offices for the 60 experts who assisted the board members during the AGM were located behind and below the stage The ground level had to be modified and walls built in a polygon structure for this purpose Preparations for the spectacular event had taken five months and 2 500 hours of project management The design was created by the Cologne based agency Kuhn Kammann Kuhn while Oberhausen based exhibition and event specialist Amecko was entrusted with planning and construction The imple mentation was both a technical and logistical challenge due to the conditions at the venue says Amecko manager Dieter Happel But that s what makes our job so stimulating and exciting www amecko com Nuremberg is often presented as a city of innovation This also applied to the stand of the congress brand NürnbergConvention during IMEX 2014 in Frankfurt Visitors watched Nuremberg gingerbread sausages a historical pocket watch a miniature clarinet as well as toys football shirts healthcare and other products sail by on a conveyor belt All of these are inventions or typical products from the Franconian metropolis and sur rounding area The conveyor belt resembled a Carrerabahn toy race track also a local in vention Nuremberg has always been re freshing and innovative At least this was the slogan hanging over the presence of a city that literally keeps reinventing itself also as a meetings destination Especially in the previous year Nuremberg had gained count less new regular events The many products from the city and region symbolised this on a space of 40 square metres The key visual of NürnbergConvention is also a symbol of the city It depicts the cityscape of Nuremberg s old town with a sil houette of the city walls Its shape resembles a diamond that seems to be expanding and conveys a sense of dynamism An outsize version was cut into the rear wall and cov ered with a print in its bright corporate iden tity orange Together with a backlit textile cube hovering overhead and a deep pile car pet in bright orange the stand which was open on three sides truly grabbed the visi tors attention Even the slush ice offered at the stand shone in the corporate design colour To match the key visual we opted for orange stools with seats in a very similar shape adds Branco Tomic designer and Project Manager of the responsible Nurem berg based company Messebau Wörnlein The look of NürnbergConvention was even mirrored in these details www woern lein de JK or ga ni si er en di ffe re nz ie re n fa sz in ie re n Als Partner schaffen wir einzigartige Erlebniswelten auf Messen und Events www bluepool de partner Neugierig geworden Dann lernen Sie uns jetzt näher kennen 67TradeFairs Internation al 1 2015 PRACTICE Evonik Industries lud zur Hauptversammlung nach Essen ein Evonik Industries held its AGM in Essen Ph ot o A m ec ko

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