01 2 01 3 4 01 the noble beverage has been wantonly and brutally destroyed at ship christenings around the world It was simply time to fi nally stand up high time for The Revenge of the Champagne No sooner said than done the tables were turned Not the bottle christens the ship but the ship christens the bottle This required a live event in Hamburg s fishing port with invited guests During it the Champanic a Riva boat replica was de stroyed against a 17 meter high and 20 ton heavy Hawesko Pommery Anniversary bot tle Towed by a barge in the harbour into po sition the boat was first raised by a 30 meter crane in front of the bottle and then held by a separate cable structure towards the rear With their cell phones the guests of honour gave the decisive impulse by SMS vote and 1 5 seconds later the boat was smashed against the champagne bottle in a wild finale with music and fireworks Revenge was achieved the bottle had won And Hawesko brought itself as a premium brand to the at tention of a wide international audience thanks to a live event online transmission and broad based public relations activities www famab award de PB PRACTICE 25 Jahre TEST Travel Event Service Team TEST TEST Berlin celebrated its 25th an niversary last year The full serviceagency with offices in Dusseldorf and Berlin provides services in the areas of busi ness travel and event management In 1989 Bernhard Käselau founded the Travel Event Service Team in Dusseldorf an agency that specialised in the needs of hotel room allo cation for German and international corpo rate clients Its close cooperation with cus tomers soon earned the agency renamed TEST GmbH substantial growth This was followed in 1990 by the establishment of TEST Berlin GmbH under the management of Elisabeth Unger which still operates in dependently today Thanks to their constant cooperation TEST and TEST Berlin have de veloped into an integrated provider with 50 employees Besides the core business of ho tel room reservations the agency offers comprehensive services for exhibitions conferences meetings and events at home and abroad They offer the experienced and reliable organisation of events and re alisation of conferences as well as cus tomer oriented design and implementa tion of company specific events with up to 10 000 participants In response to the growing demands in the sectors of busi ness travel and business meetings TEST provides customers with web based services a booking platform with daily up dated hotel deals and high quality in the organisation and realisation of participant intensive events with the software TEST Meeting Manager which permits costs saving and time saving handling www hotelreservation de

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