O ffenbach has hosted its well known in ternational leather goods fairs for 65 years now This long standing main stay of its business puts Messe Offen bach in a very good position But a couple of leather goods shows a year I L M Winter Styles and I L M Summer Styles and a hand ful of other exhibitions leave the trade fair centre with plenty of spare capacity at other times The decision makers are therefore fo cusing on a new segment corporate events Corporate events are a lucrative business for us says Managing Director Arnd Hinrich Kappe After all we still have plenty of free slots available Potential customers also ben efit from this because it means they can gen erally hold their event on their favoured date In order to address this new target group Messe Offenbach is now also presenting itself as Convention Center RheinMain This is in dicative of its ambition to become an event venue for the entire Rhine Main metropolitan region and attract events that would otherwise be held elsewhere In Frankfurt alone around 70 000 MICE events a year need a venue in cluding evening events organised to accompa ny large trade fairs Offenbach is not much more than a stone s throw from Frankfurt so it s a good option Messe Offenbach also has the European Central Bank in its sights The bank s new building is just outside the city limits Our size we offer 7 000 square me tres of floor space puts us in an extremely good position says Kappe emphasising the importance of not being too big Guests drive right up to our entrance rather than into an anonymous underground garage Some attractive events have already been held here such as the recent 75 year anniversary of the international oil distribu tion company abs Bonifer However the new strategy is still in its infancy We want to get ourselves on the radar of the agencies first of all explains Kappe A lot of them are sur prised that we can offer more than just leather goods fairs The level of interest is high and a lot of appointments have been 24 FOCUS TradeFairs Internation al 1 2015 GERMANY Lucrative corporate events German trade fair centres are increasing filling their exhibition halls with corporate events This is a growing business segment as is clear in Offenbach and Dresden Die Börse Dresden verbindet denkmalgeschützte Architektur und modernste Fazilitäten Börse Dresden combines period architecture with state of the art facilities Ph ot o M es se D re sd en

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