from research to the market says Messe Es sen s spokeswoman For us it s routine to contact the corresponding technical universi ties before any trade show and to identify co operation opportunities To see a good example of how such a co operation is brought to life take a look at Schweissen und Schneiden the internation al trade fair for joining cutting and surfac ing Research in joining technology is repre sented by the Research Alliance Welding and Related Methods This alliance collabo rates with the German Federation of Industri al Research Associations Otto von Guer icke creating a network of 50 institutes that are featured in their own exhibition space Science Corner The presence of re search organisations in Essen is normally promoted and organised by the correspon ding professional associations explains Daniela Mühlen The associations rent exhi bition space and offer it to the institutions or young scientists as a presentation platform www messe essen de For shows such as laser optics Messe Berlin also cooperates closely with various research organisations To name a few Fraunhofer institutes the Heinrich Hertz In stitute and the Ferdinand Braun Institute These organisations play an important role says Michael Hofer Because they are the first to respond to market trends or create them themselves argues the spokesman of Messe Berlin For laser optics and other tech nology focused events the research institutes are major sources of inspiration In addition www messe dresden de SIE HABEN DEN ANLASS WIR DEN RAUM FOCUS 17TradeFairs Internation al 1 2015 they contribute to the accompanying profes sional programme with their expertise Within this programme the institutes can showcase their work says Hofer Otherwise they work with a focus on business aspects just like any other exhibitor In other words Messe Berlin is not overly generous with its preferential treatment for research organisa tions when it comes to allocating exhibition space www messe berlin de PB Der NürnbergMesse liegt viel an einem engen Austausch mit Hochschuleinrichtungen betont Peter Ottmann NürnbergMesse attaches great importance to a close and fruitful exchange with academic institu tions underlines Peter Ottmann Ph ot o N ue rn be rg M es se Th om as G ei ge r

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