www messe neue perspektiven de N E U E P E R S P E K T I V E N S T A R T F R Ü H J A H R 2 0 1 6 E I N G A N G O S T erinary products and conducts studies to prepare them for approval procedures ex plains Martin Buhl Wagner The findings are discussed at the congress www leipziger messe de For Hamburg Messe research also means market research Hence it launched a project in this field at Internorga many years ago Investments and Trends in Communal Feed ing For this purpose scientist Wolfgang Irr gang conducted the survey GV Barometer which is one of the most important trend surveys on communal feeding today The trade and business press devote lots of col umn inches to the findings every year says Karsten Broockmann enthusiastically Over all by incorporating research in trade fairs organisers can present themselves as innova tive partners of the industry says the spokesman of Hamburg Messe This can also be done with awards The Hamburgers also believe that capital goods fairs are definitely more suitable for featuring scientific research as they already have the right target group Research insti tutes find an interested audience at capital goods fairs and a good environment for re search marketing and commissioned re search explains Karsten Brookmann There are virtually no scatter losses www hamburg messe de PB FOCUS Trendforschung v l Thomas Wilbrandt Vegetarierbund Deutschland Hamburgs Messechef Bernd Aufderheide Wolfgang Irrgang Trend research f t l Thomas Wilbrandt German Vegetarian Federation Hamburg Messe CEO Bernd Aufderheide Wolfgang Irrgang Ph ot o H M C H ar tm ut Z ie lk e

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