Visitor badges printed upon entry This clever extension for the Axess Smart Gate NG allows badges to be printed directly at the access gate The pre registered visitor scans their mobile Wallet or Print Home ticket at the SMART SCANNER at the gate The turnstile opens and simultaneously the personalized badge is issued by the BADGE BOX 600 The print is completed in seconds and speeds up the entry process teamaxess com Axess BADGE BOX 600 E ver since it opened in 1973 the exhibi tion centre has played an active part in strengthening the economy of the Salzburg region With 600 000 visitors a year and 32 trade and consumer fairs it is one of Austria s leading trade fair and event ven ues Through the exhibition centre Salzburg has been able to address a wide range of tar get groups in the lucrative MICE meetings incentives conventions and events segment The event venue also serves as a platform for the region s businesses and industries Trade fairs fulfil an important sales and marketing function for many industries With its flexible space and range of services Messezentrum Salzburg has much to offer in this respect ac cording to the management team They also emphasise that the catchment area extends beyond Austria s borders with around 20 per cent of visitors coming from Bavaria Despite the challenges posed by the Covid pandemic in the financial year 2022 the company almost reached the level of 2019 with revenues of over 10 million euros The focus is now on continuing to devel op new event formats and partnerships in cluding large corporate events This is meant to ensure continued business success in the future Concerts shows sports events and other open air events will all have their place in this A survey carried out by Salzburg s Chamber of Commerce found high levels of satisfaction among event visitors The study included questions about travelling to Salzburg staying in the city and expenditure The average rating for Messezentrum Salzburg and Salzburgarena events was 4 6 out of 5 The most important reasons for coming to a trade fair were the theme of the event the op portunity to have conversations with people and the overview of the market afforded by an event Most exhibitors also gave the events high ratings according to Messezentrum Salzburg s management Green meetings are in increasing demand The electricity at Messezentrum Salzburg and Salzburgarena comes exclusively from renew able energy In addition organisers of conven tions and events are supported by green cer tification processes The exhibition centre is also an engine of growth for the local econo my It offers 1 500 jobs generates 100 million euros of value added a year and almost 40 million euros of tax revenues www messe zentrum salzburg at PB 33TradeFairs Internation al 3 4 2023 AUSTRIA An engine of growth Messezentrum Salzburg is cele brating its 50th anniversary in 2023 50 years of supporting the regional economy But the trade fair centre s management are also constantly looking forward INTERNATIONAL

Vorschau TFI Trade-Fairs-International 03/2023 Seite 33
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