and development 58 percent and event production 45 percent three areas in which generative AI applications are already being used more frequently than in other ar eas The USA the host country of the 90th UFI Congress is among the countries with the most positive expectations just behind Australia and the United Kingdom Around 94 percent of US companies surveyed expect normal levels of activity in the second six months of 2023 US focus sessions will be held on the third day for congress delegates who are interested in the US market As usu al the programme of the UFI Congress will offer a balanced mix of content and network ing activities The event is being hosted by the Las Vegas Convention and Visitors Au thority which is the official marketing organ isation of this destination in southern Ne vada and promotes tourism conventions conferences and special events The results of the latest Global Exhibition Barometer and the programme of the 90th UFI Congress are available online www ufi org There is one experience that delegates should on no ac count miss out on when visiting Las Vegas the chance to emerge from a casino as a win ner or failing that at least watch others try their luck What s certainly clear from the latest data is that the international trade fair industry is back among the winners PB 30 TradeFairs Internation al 3 4 2023 IBTM World 2023 in Barcelona IBTM World will be taking place inBarcelona from 28 to 30 November Themajority of the exhibition space for this year s event has already been sold according to the organisers Numerous destinations have increased the size of their presence at the trade fair and some are exhibiting again for the first time since the pandemic Look ing at the representation of the different re gions of the world the Americas will be much more strongly represented this year than last year Of the Asia exhibitors Jakarta will be making its debut and Hong Kong and Macau will both be back with larger stands than ever before This can be interpret ed as a sign of the self confidence in the Greater Bay Area according to IBTM s organis ers But other exhibitors are also going into the trade fair with a positive attitude Looking at the Middle East and North Africa Jordan Morocco and Abu Dhabi have all significantly increased how much exhibition space they have taken Turning to Europe Antwerp which has a new convention bureau will have a bigger stand than ever before France and Paris have rented more exhibition space in or der to present what is possible in connection with the Olympic Games in 2024 Barcelona will also have a significant presence as will London The British capital offers MICE plan ners a practical guide that demystifies the process of organising an event following Brexit The hotel industry will again play an important role at IBTM World Big interna tional hotel brands including Hilton first time exhibitor Choice Hotels International H10 Hotels and Melia Hotels International will be there Buyers have the opportunity to access the matchmaking platform before the trade fair this year However they do need to register before 31 October to take advan tage of this www ibtmworld com Die Messewirt schaft entwickelt sich bei digitalen Produkten und Dienstleistungen und beim Thema Nachhaltigkeit weiter beobach tet UFI Geschäfts führer Kai Hatten dorf The exhibition in dustry continues to evolve in the field of digital products and services as well as sustainabili ty observes UFI managing director CEO Kai Hattendorf Ph ot o U FI INTERNATIONAL

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