I n response to demand from Hong Kong s convention and exhibition industry the HKSAR Government had launched a sub sidy scheme Started in 2020 this scheme has since been extended to 30 June 2023 By the end of November 2022 the scheme had subsidised 199 exhibitions involving a total subsidy of around 553 million HK dollars 64 million euros Some new exhibitions target ing the local market were launched during the pandemic and also benefited from the funds The Hong Kong government will con tinue to support the industry in the future As of 1 July 2023 it will launch a new 162 million euro scheme This is to support more than 200 recurrent exhibitions International events will receive an incentive equivalent to 100 per cent of the venue rental with a cap of 2 3 million euros per show This is to help bring back exhibitions that were temporarily staged outside Hong Kong HML the operat ing company of the HKCEC will support and siasts Participating gallery representatives were very pleased with the good turnover say the MCH organisers And Cosmoprof Asia will be back from Singapore where it was temporarily moved in 2022 due to the pandemic The world s second largest beau ty exhibition will return to the HKCEC from 15 to 17 November For 2024 it is possible that the business volume of exhibitions will return to pre pan demic levels as the management team under Monica Lee Müller predicts HML s managing director points out that Hong Kong s unique competitive advantages as a leading city for hosting exhibitions and conventions have re mained unchanged The city benefits from its excellent location as the gateway to China in particular the fast developing Greater Bay Area Hong Kong remains one of the freest economies in the world enjoying low tax regimes Lee Müller highlights the common law system and first class infrastructure Oth er advantages include well organised logistics networks the freely convertible Hong Kong dollar and a proficient labour force Monica Lee Müller already promoted these advan tages to her customers at the height of the Covid 19 pandemic She also gave updates to international organisers on Hong Kong s cur rent situation at industry events of the global association of the exhibition industry UFI At the same time she informed about the continuation of the said government incen tives www hkcec com PB 68 TradeFairs Internation al 1 2 2023 INTERNATIONAL HONG KONG Trade fairs are back At Hong Kong Convention and Exhibition Centre HKCEC events are bouncing back after the pandemic Subsidies are expected to strengthen this trend facilitate the organisers in applications for these subsidies Following the reopening of borders with the Chinese mainland and the lifting of quar antine requirements demand has been rising The HKCEC has seen a surge in booking en quiries from both overseas as well as local organisers Before Covid 19 around 110 exhi bitions were held in the HKCEC every fiscal year including around 70 recurrent trade fairs All these recurrent trade fairs will con tinue to open their gates at Victoria Harbour as three prominent examples go to show In early March the International Jewellery Show and the Diamond Gem Pearl Show utilised all exhibition halls The twin shows attracted over 2 500 exhibiting companies and over 60 000 buyers from 130 countries At the end of March the Hong Kong edition of Art Basel was held as per its regular show dates and attracted around 86 000 art enthu Ph ot o H M L Auf der UFI Asien Pazifik Konferenz 2023 in Malaysia sprach Monica Lee Müller 2 v l über die Vor züge des Messeplatzes Hongkong At the 2023 UFI Asia Pacific Conference in Malaysia Monica Lee Müller 2nd from left pointed out Hong Kong s advantages as an exhibition venue

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