T he 16th Asia Fruit Logistica will be taking place from 6 to 8 September at AsiaWorld Expo The market for fresh fruit and vegetables continues to grow rapidly in Asia driven by the emergence of new varieties and innovative technologies Improved logistics are helping suppliers to in crease their reach and enter new markets Suppliers of fresh fruit and vegetables from all over the world come together at Asia Fruit Logistica At the same time the trade fair al so offers a platform for showcasing innova tive technologies and services in the indus try The incorporation of cutting edge tech nologies such as cloud computing big data and AI into agricultural solutions is fuelling the rise of smart agriculture Consequently Asia Fruit Logistica is launching a new ex hibitor product category called Smart Agri enabling exhibitors to present pioneering so lutions including smart irrigation agricultur al robots vertical agriculture and bio mimic king pollination Asia Fruit Logistica has attracted a huge amount of interest from exhibitors for its re turn to Hong Kong By the end of March suppliers from 32 countries had signed up for the trade fair at AsiaWorld Expo and 21 na tional pavilions had been booked in from A for Australia to V for Vietnam The Chinese market is bouncing back strongly and is a key area of focus In 2022 China imported over 7 3 million tonnes of fruit worth a total of 14 6 US billion dollars That constitutes a significant increase over the previous year according to the organisers Global Product Events citing government data The top per forming fruit import categories by value were durians cherries bananas mangos and co conuts China exported almost 3 3 billion tonnes of fruit in 2022 with a total value of 4 6 US billion dollars Apples table grapes citrus fruits pears and grapefruits were the dominant products The majority of the ex ports went to South East Asian markets like Vietnam Thailand Indonesia and the Philip pines according to Global Produce Events www asiafruitlogistica com PB 65TradeFairs Internation al 1 2 2023 INTERNATIONAL HONG KONG Back again with renewed vigour After a brief interlude in Bangkok during the pandemic Asia Fruit Logistica is now returning to Hong Kong It is considered to be the leading Asian fruit trade fair An attractive venue for trade fairs AsiaWorld Expo is committed to introducing high tech solutions and digitalisation Theservices it offers are designed to help organisers and business partners develop theirmarketing channels and promote their brands effectively In addition to the use of the In ternet of Things and the further development of 5G and Wi Fi the digitalisation of billboards and branding touchpoints in high circulation parts of the venue is to be implemented in sev eral phases until completion in 2026 11 Skies Hong Kong s largest retail restaurant and en tertainment complex is opening in stages in the immediate vicinity of AsiaWorld Expo and will be completed by 2025 This new landmark will include over 800 units including more than 120 restaurants Work on the first phase of 11 Skies consisting of three high rise office blocks began in 2022 www asiaworld expo com Asia Fruit Logistica in der AsiaWorld Expo Das Geschäft mit frischem Obst und Gemüse wächst in Asien weiterhin rasant Asia Fruit Logistica at AsiaWorld Expo Business with fresh fruit and vegetables continues to grow at a rapid pace in Asia Ph ot o G lo ba l P ro du ce E ve nt s

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