steht Dadurch fänden Hongkonger Messen in direkter Reichweite zu den bedeutenden Märkten der GBA statt Schließlich seien hier über 86 Millionen Menschen und ein BIP von 1 96 Billionen US Dollar beheimatet Hongkong liege strategisch günstig im Her zen Asiens und baue mit der hochmodernen grenzüberschreitenden Verkehrsinfrastruktur der Hongkong Zhuhai Macau Brücke und der Hochgeschwindigkeitsstrecke seine Ver bindungen weiter aus Solche Erweiterungen positionierten die Stadt als Plattform die ausländische Aussteller mit den dynami schen Märkten des chinesischen Festlands verbindet und umgekehrt www mehongkong com PB Kong is putting in an all out effort to bring back the biggest global trade fairs and inter national visitors emphasises the HKTB by providing warm hospitality logistics support and funding Flagship events are returning to Hong Kong in droves observes the Hong Kong Tourism Board and the global trade fair community is flocking back to Hong Kong the jewellery shows organised by the Hong Kong Trade Development Council HKTDC in March delivered robust results page 68 In April the influential international B2B sourcing event Global Sources Hong Kong Shows took place in two phases filling all ten halls at AsiaWorld Expo and attracting more than 60 000 professional buyers from around 150 countries Moreover the HKTDC s three technology fairs including the first ever InnoEx pulled in over 66 000 buyers from some 160 countries These fig ures reflect strong pent up demand to recon nect with people again at trade fairs in Hong Kong according to the Hong Kong Tourism Board The organisation underscores the strate gic advantages of this southern Chinese city of 7 5 million people As well as being a magnet for business Hong Kong also pro vides companies with a platform for promot ing themselves internationally There are countless opportunities to be grasped as a re sult of the development of the Greater Bay Area GBA Hong Kong is positioned as the MICE hub of the GBA a megalopolis consist ing of nine Guangdong cities and two special administrative regions This gives Hong Kong trade fairs access to the substantial markets of the GBA which is home to over 86 million people and has a GDP of 1 96 trillion US dol lars Strategically located in the heart of Asia Hong Kong is further developing its state of the art cross border transport infrastructure with the Hong Kong Zhuhai Macao Bridge and high speed rail Developments like these are positioning the city as a platform for con necting international exhibitors with the dy namic markets of mainland China and vice versa www mehongkong com PB 62 TradeFairs Internation al 1 2 2023 INTERNATIONAL HONG KONG Magnet for business and promotional platform Hong Kong is delighted at the comeback made by the trade fair industry and is providing comprehensive support The Hong Kong Tourism Board HKTB believes there is huge potential for growth S ince the full resumption of normal travel Hong Kong s trade fair scene has bounced right back thanks to con siderable business momentum and strong government support Key organisers in Hong Kong have joined the HKTB s Hello Hong Kong campaign to express their excite ment about the return of business visitors They emphasise the city s key strengths and the new business opportunities that are avail able By way of giving visitors a warm wel come the HKTB is providing a Hong Kong Goodies package a selection of welcome gifts that includes complimentary drinks throughout the city and many other surpris es There are also further measures designed to expedite the recovery of the conference and trade fair industry Hong Kong s govern ment has never before provided as much support to the industry page 68 Hong Bei den kürzlich ausgerichteten Global Sources Hong Kong Shows wur den zahlreiche Geschäfte angebahnt Numerous deals were initiated at the recently hosted Global Sources Hong Kong shows Ph ot o G lo ba l S ou rc es

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