TradeFairs Internation al 1 2 2023 FOCUSCONTENT 60 Hongkong Wirtschaftsmagnet und WerbebühneHong Kong Magnet for business and promotional platform 85 EuroShop Ein Feuerwerk der VielfaltEuroShop Incredible variety Ph ot o H KT D C 84 Service Partner 90 Backstage 90 Imprint COLUMN 8 25 years of TFI Greeting by Hubert Aiwanger Bavarian Minister of Economic Affairs Regional Development and Energy 10 25 years of TFI From zero to lasting success 12 IMEX in Frankfurt Business technologies and responsibility 15 Germany Good for the trade fairs good for the climate 17 Germany Green hydrogen on the rise 19 Germany Sustainability doesn t take care of itself 21 Germany Cable is the future 23 Germany Just six minutes to get to the trade fair 26 Germany Three pillars of sustainable catering 28 Germany Good products are recyclable 31 Germany Making judicious changes 32 Germany Future also made elsewhere 35 Germany Meetings benefit from the host city 37 Germany A mix of efficiency and aesthetics FOCUS 40 UFI in Maastricht Visions and how to make them happen 43 Worldwide Finding the right event venue 44 Austria How to make it easy to park 46 Austria Milestones on the way to a centenary 50 Switzerland On a rising trend 53 Italy Developing projects in their entirety 55 Hungary Italy I want to use my experience 57 Qatar Fertile ground for the trade fair industry 59 Bahrain Boost for MICE business 62 Hong Kong Magnet for business and promotional platform INTERNATIONAL 65 Hong Kong Back again with renewed vigour 68 Hong Kong Trade fairs are back 71 Singapore Journey to net zero 74 South East Asia Fairs steadily picking up momentum 76 India IICC to open soon INTERNATIONAL 80 Trade fair logistics Getting change rolling 83 Trade fair logistics Meeting their own expectations 88 EuroShop 2023 Incredible variety PRACTICE Ph ot o M es se D üs se ld or f Co ns ta nz e Ti llm an n 5

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