F ew places are as ideal for an event in the heart of Europe as Maastricht Lo cated in the most southern corner of the Netherlands it is also close to the borders with Belgium and Germany Over the past 2 000 years the Romans Spanish French and Germans have all left their mark The city was made famous by the Maastricht Treaty of 1992 when the foreign and finance ministers of the then twelve EU member states signed the document that was to drive European integration forward 31 years later trade fair delegates are following in the tracks of this event On the evening of 14 June the welcome reception of the UFI con ference will take place at Province House the historic site where the Treaty was signed The Maastricht Treaty was all about vi sions that were later to become success sto ries Visions success and how to make it happen are the topics of Ann Daniels lecture on 15 June The UK polar explorer along with her teammate Caroline Hamilton were the first women to reach the North and South Poles as part of all women teams By the way Ann had to beat off fierce competition from over 200 other women to join her first expe dition with no previous outdoor experience Since then she has taken part in over 15 po lar expeditions in the toughest environments on the planet Her lecture could inspire trade fair professionals to take on major challenges You can find the programme of the UFI Euro pean Conference in Maastricht on its website www ufi org events PB 40 TradeFairs Internation al 1 2 2023 Birthday Greetings from UFI 25 years of TFI Trade Fairs International will be celebra ting its 25th anniversary this year Sincethen it has established itself as a leading publication covering extensively the topics related to the interests of our industry It has been a reliable source of information for va rious stakeholders like the trade exhibitors visitors suppliers and provided them with the latest insights thereby fostering busines ses TFI was founded in 1998 a year that was remarkable in various aspects most impor tantly the technological advances that were made 1997 98 also marked the years of the Asian financial crisis TFI was born at this juncture and it witnessed and recounted the dynamic developments taking place in the trade fair industry Since then significant leaps have been made in our industry driven by a number of factors Globalization has played an impor tant role in its surge as it led to the expansion of the market from regional to international le vel China s rise attributed to the growth and expansion of the industry into the Asia Paci fic region Digitization has further revolutio nized the industry leading to more targeted communication with our customers and cre ated new business models but also resulted in massive disruption During 2019 20 Covid pandemic hit the industry hard massively impacting the global industry revenues As our industry has progressed post pandemic the focus remains on continuing the momen tum that has been built over the past years All these shifts have been well documented by TFI over the years As we face war inflation sustainability climate concerns and other challenges our hope is to show the strength and resilience of the industry On that note I wish to conclude that UFI is proud to be a partner of the TFI magazine and I am looking forward to many more issues tracking our industry s develop ment Michael Duck UFI president UFI IN MAASTRICHT Visions and how to make them happen From 14 to 16 June trade fair professionals will be gather ing for their European confer ence The host city and speak ers reflect the will to achieve ambitious goals INTERNATIONAL Die europäische Konferenz der UFI findet im MECC Maastricht statt The UFI European Conference takes place at MECC Maastricht Ph ot o M EC C G er la ch D el is se n Ph ot og ra ph y

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