FOCUSCONTENT 44 Messelogistik Frühzeitigeres Planen ist unabdingbar Trade fair logistics Longer term planning is essential 50 Backstage 51 Imprint 51 Service Partner COLUMN 8 Congresses Combining conferences and exhibitions 11 Congresses Getting into conversation with people 12 Germany Big exhibition stage turns 60 15 Germany Start of a new era 17 Germany 2023 Exhibition booth as a digital twin 18 Expo 2025 Osaka Koelnmesse to organise German Pavilion 21 Germany 2023 Energy offensive under way FOCUS 26 UFI in Muscat Events as engines of growth 29 Bahrain Packed full for 2023 32 Qatar Football fever and a full house INTERNATIONAL 34 Advertisement Italian Exhibition Group Our route to Community Catalyst 36 Hong Kong Back to the future 38 Southeast Asia The very heart of the exhibition industry 42 India Where trade fairs dream of Bollywood INTERNATIONAL 46 Trade fair logistics Longer term planning is essential 48 EuroShop 2023 Strong interest from exhibitors PRACTICE Ph ot o D SV Axess CAPACITY MANAGER How many are allowed to be when and where Regardless of whether it is the number of total visitors to a trade fair or the number of visitors in a hall With Axess CAPACITY MANAGER and the CAPACITY MONITOR determine each limit as desired The current frequencies are visible at all times and visitor flows are easy to control and guarantee a business friendly trade fair experience teamaxess com 5TradeFairs Internation al 4 2022

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