But as ever it wasn t just about present ing the product and engaging visitors The entire stand did of course also have to reflect the exhibitor s corporate design continues Trengler That was integral to the architec ture The parapet like feature around the perimeter was rendered in CI compliant dark blue as were the desks The exhibitor s other CI colour is a shade of orange The exhibition stand designers added a striking edging strip in this colour to the parapet around the stand The orange strip was also symbolic of how a team is interlinked when working together on a building explains Trengler However there were also practical con siderations behind the use of this parapet had there been any Covid related access re strictions it could also have been used as a boundary wall with entrances and exits It al so served as a bench a counter and a storage space Looked at from the outside the para pet had something of a city skyline about it But it wasn t just the colours the design and the videos that attracted visitors to the stand The coffee bar under the LED display wall became a popular place to meet and hang out MSM GmbH brought in a skilled barista who they often used at trade fairs Good coffee is simply a must The smell of that fresh coffee is as enticing as the taste and it s something that seems to belong in any modern design studio Our barista is also a great entertainer which helps to draw in the visitors explains Trengler They didn t want to miss the opportunity to add something to the stand that was typi cal of Munich After all both Graphisoft the exhibitor and MSM the exhibition stand construction company are based in the city So the visitors were given chic snack boxes made of high grade steel A hearty snack be tween meals or in a beer garden in the evening is very much part of daily life in Bavaria points out Trengler www msm gmbh de JK 41TradeFairs Internation al 3 2022 PRACTICE Das Podest wurde im CI konformen Dunkelblau lackiert Orange als die andere CI Farbe des Ausstellers mit einem umlaufenden Kantenstreifen dargestellt The platform was painted in CI compliant dark blue with orange as the exhibitor s other CI colour featured in a surrounding border stripe Ph ot o M SM

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