Basel in Hong Kong are just one example In ternational galleries that could not come to Hong Kong in person due to quarantine reg ulations were still able to exhibit their art works The Satellite Booths were operated by local staff selected by Art Basel who con nected buyers on site via digital channels with a gallery in Switzerland for example this hybrid solution enabled galleries to ex hibit their works of art in Hong Kong and present them to local visitors What is the MCH Group s fundamental strategy Our focus is on staging trade shows and con gresses both globally and especially in our home market Basel and Zurich In addition to physical events we would also like to of fer online platforms that are available 24 7 365 In addition we have our Live Mar keting Solutions with the prolific internation al Expomobilia MCH Global and MC2 brands which are doing very well in the field of live experiential marketing for their global customers Can you name a few examples Swissbau the largest event in the entire con struction industry takes place every two years In between we stage smaller events like the Swissbau Innovation Lab in Novem ber 2022 Swissbau Focus is our interdiscipli nary networking platform where decision makers from the construction and real estate industries meet to discuss the latest topics and future trends Likewise in the US we created and implemented TikTok s all virtual Sales Convention in 2021 with our subsidiary MC2 Both are examples of how we have re alised new formats and enhanced services for our customers You recently carried out a capital increase For what reason The capital increase serves to secure our liq uidity and enables us to invest in the MCH Group s future in line with our strategy Just a few years ago Baselworld was one of MCH s main revenue drivers Does it have a future We have now put Baselworld on hold We want to focus on evaluating and developing our existing and new formats With this fo cus and new activities we want to strength en a profitable and organic growth in the coming years New trade shows have been announced for spring 2023 What distinguishes the Spring Basel festival from the former Muba and what are the special features of Sustain ability Days Spring Basel features offerings with a narrow focus and will no longer be such a mixed bag as the former Muba We want to create a colourful joyful event for the whole family for big and small young and old for the whole Basel region and beyond At Sustain ability Days with four parallel congress and trade fair formats everything will revolve around sustainability for the economy socie ty and the environment Urbanisation neo ecology and connectivity as well as their nu merous follow on trends pose major chal lenges to society and the economy alike Sustainabili ty Days will focus on this development MCH is committed to live communication and has ac quired like minded service providers in recent years Where are the biggest growth areas within live communication We hear from our exhibitors at trade fairs and congresses that the discussions on these platforms today are of a much higher quality than before the pandemic At the same time people want to come together again also to see and experience brands that are staged live Accord ingly we see our greatest growth in trade fairs and congresses and in the global realisation of experience marketing activities for glob al customers With the ac quisitions of the recent past we are in an ex cellent position and regularly reassess where we can do even better or should develop fur ther Why is the MCH share which is historically cheaper than ever a clear buy recommen dation It is not my job to give a buy recommenda tion for my own share All I can say is We are in a good position we have a great inter national team strong brands and products the capital increase is on track and we are moving forward with a lot of energy and en thusiasm PB 20 TradeFairs Internation al 3 2022 INTERNATIONAL Art Basel in Hongkong Galerien konnten sich durch Präsenzauftritte oder mit Satellitenständen den Besuchern präsentieren Art Basel in Hong Kong Galleries were able to present themselves to visitors both face to face and in satellite booths Ph ot o C ou rt es y A rt B as el

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