W hen trade fairs around the world came to a standstill in March 2020 Rogers India was also affect ed After all the company was generating around 90 of its revenue from the industry revenue that disappeared overnight There were two challenges how to generate revenue streams from general freight business and how to make a profit when general freight customers were also facing financial problems The core manage ment group of the trade fair logistics compa ny Ravinder and Kiran Sethi Sudhir Dhavan and Sushil Upadhyay came up with a plan of action The plan also took into account the health and morale of the company s em ployees In addition payments were made to partners and suppliers in order to build the required confidence in the market It was al so important to respond to the changed re quirements of the company s new freight customers A further aspect of the plan of action was to introduce short term flexible logistics capabilities Securing jobs staff profiles ongoing training and work on the company s own database were also on the agenda as were linking up existing partners with new cus tomers and identifying possible business op portunities in related areas The various steps the company took quickly paid off as the management team of R E Rogers India were able to verify after a year The figures for the financial year ending on 31 March 2021 were healthy despite the pandemic and the company s reserves remained un touched Business relationships with new target groups have been established and will continue into the future According to Rogers India the company laid nobody off during the pandemic on the contrary two new of fices were opened in India Some very prac tical things were done as well including the introduction of a certain amount of working from home which has now become normal www rogersworldwideindia com PB 40 Asia again the most important destination Small and medium sized enterprises inGermany will be supported by the German Federal Ministry of Economic Affairs at 270 trade fairs in 55 countries in 2023 AUMA the association of the German trade fair industry is coordinating this pro gramme which will provide organisational support to German companies exhibiting their products and services abroad The list of trade fairs in the international trade fair programme was published some weeks ago As in previous years China is the main focus with almost 60 supported trade fair partici pations A total of nearly 130 German shared stands are planned in East South East and Central Asia In addition German companies will be appearing at over 30 trade fairs in North America and Africa with the ministry s support as well as at 27 in the Middle East and 23 in Latin America Support is also avail able to a lesser extent in Europe and Aus tralia Trade fair participations in Russia are no longer supported Other important countries in the international trade fair pro gramme in 2023 are the United Arab Emi rates where there will be 20 trade fair par ticipations and India Japan and Mexico where there will be 10 each Number one in Central Asia is Uzbekistan with seven trade fairs www auma de Auch die Luftfahrtausstellung Aero India trug dazu bei dass R E Rogers India nach einem Jahr Pandemie gesunde Zahlen präsentieren konnte The Aero India aviation show also helped R E Rogers India present healthy figures after the first year of the pandemic Ph ot o R E R og er s In di a INDIA Building confidence and diversifying R E Rogers India went on the offensive during the Covid crisis The leading trade fair logistics company on the subcontinent intends to benefit from this in future as well TradeFairs Internation al 1 2 2022

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