What is Venue4you Venue4you is designed to be equivalent to hotel booking platforms like Expedia or Booking com except that it is aimed at the professional meeting industry For a long time booking an event venue was a purely manual affair Now digitalisation has reached our industry as well How did this new business idea emerge It all began some years ago during a UFI con ference in Kuala Lumpur when I asked my Don t you need a technology partner for this You are absolutely right To be successful you need to have the technology side cov ered as well as trade fair experience That s why I teamed up with Michael Westerberg one of Sweden s most experienced event tech entrepreneurs who has set up several top event tech companies in Sweden I am quite sure we will turn out to be the perfect match Michael Westerberg and his team have all the skills required to build the digital book ing platform Sweden has a long standing reputation for building great tech companies and we want to be one of them When will you be launching the platform The plan is to launch Venue4you after the summer break We are currently in the process of ensuring that the platform meets the industry s needs to optimum effect If you look a few years ahead what is your goal In a few years Venue4you will be the Expe dia or Booking com of the trade fair and con gress industry I am quite sure that venues will be booked digitally rather than manual ly in the future Do you have any competitors I am certain there will be competitors but I welcome the challenge the more the better Together we can help event organisers find and book the perfect venue much more effi ciently TF 32 self why there is no digital booking service for our industry despite there being several hotel booking platforms There is no plat form designed to meet the specific require ments of the MICE industry I myself would definitely have used a digital venue booking service when trying to find the right venues for my shows in China India or Norway I discussed the idea with some UFI colleagues in the hotel bar the same night but it took some years before it got going It was actual ly the pandemic and the shutdown of the trade fair industry that led to it happening WORLDWIDE Booking venues online Venue4you is a new digital platform for booking event venues that is designed specifically to meet the requirements of the global trade fair and conference industry It s the brainchild of the Swedish trade fair industry expert Björn Delin who has been involved in the industry for over 30 years and is a long standing member of the UFI Delin has launched this new digital platform together with some of the most well known event professionals in Sweden He introduces his project in this interview Auf allen Geräten Geplant ist mit Venue4you nach der Sommerpause zu starten On all devices Venue4you is to be launched after the summer break Björn Delin seit über 30 Jahren im Messe geschäft aktiv hat die neue digitale Bu chungsplattform für die MICE Branche initiiert Björn Delin who has been working in the trade fair business for over 30 years has initi ated the new digital booking platform for the MICE industry Ph ot o V en ue 4y ou Ph ot o V en ue 4y ou INTERNATIONAL TradeFairs Internation al 1 2 2022

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