T he pandemic in particular has led to growing demand for alternative out door venues This is confirmed by ex perts in the industry Having a wide range of multifunctional spaces is a crucial factor for the viability of events for hosts and visitors explains Mitja Gleich Both now and in the future says the owner of Event technik Gleich referring to the multiple uses of well equipped outdoor venues They re quire electricity water and Internet connec tions This offers hosts and companies a foundation for creative events and innovative concepts Gleich looks ahead Messe Karlsruhe is responding to these needs Its atrium a green open space sur rounded by four exhibition halls now comes with a high quality marquee for this summer season In addition there is a spacious beer garden and food stations operated by catering partner Gauls This is to make stag ing outdoor events as easy as possible Summer party tranquil oasis or exhibition space Holger Klanfer lists a few of the options Our 6 800 square metre atrium is a central outdoor square says Messe Karlsruhe s di rector congress culture Organisers can use this space both for leisure and celebrations And the atrium isn t the only outdoor venue at the exhibition centre Messe Karlsruhe offers around 90 000 square meters of open air space in total It ranks fifth among all exhibition centres in Germany in this cat egory according to a recent study by the As sociation of the German trade fair industry AUMA In the federal state of Baden Würt temberg Karlsruhe even has the largest open air space as the team points out In 2022 there are also plans to convert its 78 000 square metre car park P3 into a mul tifunctional area that can be used all year round One the one hand it is to be made suitable for functions such as trade fairs or cultural events At the same time the area will remain available for parking especially during events with large numbers of visitors www messe karlsruhe de PB 10 FOCUS GERMANY Going al fresco Messe Karlsruhe is now establishing new outdoor options for trade fairs and corporate events for the warmer months This is also to revitalise the event business with new concepts Interaction in the digital twin Last year Messe Karlsruhe continuously added to its offerings for guest events integrat ing digital concepts into its range of services They include core products such aslivestreaming studio packages or a digital event platform The Gartenhalle garden hall of the convention centre which has been virtualised together with Allseated exVo is another building block for creating customised events For the successful staging of hybrid and digi tal events you need a modular system points out Britta Wirtz managing director of Messe Karlsruhe Based on this a fitting solution can be designed for each customer Thanks to the Allseated exVo platform we can integrate encounters interaction and mobility in the digital twin of our event venue says Wirtz We also use it to enable our customers to hold virtual only events where required Das Festzelt von innen Outdoor Locations werden immer gefrag ter und sind vielfältig nutzbar Inside view of the mar quee Outdoor venues are increasingly in de mand and can be used in many different ways Ph ot o M es se K ar ls ru he Jü rg en R ös ne r TradeFairs Internation al 1 2 2022

Vorschau TFI Trade-Fairs-International 01/2022 Seite 10
Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.