Exolon is the new name for polycarbonate solid and multiwall sheets Nothing else changes You build with the same high quality products High performing as always www exolongroup com MAKROLON BECOMES EXOLON THE EXCELLENCE CONTINUES GREAT FOR BOOTH CONSTRUCTION Makrolon ist eine registrierte Marke im Eigentum und lizenziert von der Covestro Gruppe F or a while that wasn t quite clear In the initial months of the pandemic when there were no trade fairs their loss could still be compensated or was hardly noticed says Roelfs But the role played by trade fairs in the marketing mix has since become very clear It revolves around making your presence felt and developing a bond with your customers according to Roelfs In addition a face to face exchange creates trust and allows you to demonstrate your expertise and provide evidence of the quality of your product She believes trade fairs give companies access to new prospects and enable them to win market share This kind of access has been denied to them in recent months which has had a measurable impact It is therefore good that the trade fair industry is picking up momen tum again For us as an exhibition freight forwarder this is more than welcome stress es Roelfs After our core business came to an almost complete standstill for many months our services are in demand again In Europe East Asia and North America large trade fairs have taken place again and German ex hibitors have taken part with their exhibits Unlike before the break enforced by Covid these trade fairs are not fully booked and there is a dearth of international visitors continues Roelfs The companies exhibiting at these are no longer sending staff from head office instead they are using their local sales partners To a certain extent this is the re sult of travel restrictions but some are still exercising caution We are convinced that trade fairs have a future declares Roelfs Face to face en counters and the opportunities to gain a deeper understanding of and even touch products and to have conversations with ex perts are irreplaceable The pandemic will be over at some point even if the virus remains We will return to some kind of normality but it will be a different reality from the one we knew before says Roelfs It s important that agreements are soon reached between gov ernments that enable people to plan travel to and from trade fairs around the world de mands Roelfs Purely virtual trade fairs can not be the future she believes But hybrid concepts certainly improve the opportunities for companies to present themselves not just during a trade fair but before and after it as well www fairexpress de PB PRACTICE TRADE FAIR LOGISTICS In demand again For Christiane Roelfs the managing director of Biele feld based exhibition freight forwarder Fairexpress the feedback is clear Our cus tomers are missing trade fairs

Vorschau TFI Trade-Fairs-International 03/2021 Seite 39
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