S NIEC in the Pudong district has long been one of the world s busiest exhibi tion centres Michael Kruppe expressly singles out three of its many success factors One of the milestones was already the decision to build the event centre in the late 1990s points out SNIEC s general man ager And to do this is in China which was certainly an up and coming country at the time he adds Nevertheless it was still very volatile and not exactly open and secure in terms of investments and intellectual prop erty Secondly Kruppe points to the courage and foresight to rely only on B2B The expec tation being that China would offer more possibilities going forward due to its sheer size And it really worked out that way As a third success factor the SNIEC chief singles out the focus on service and quality and now also on safety The latter is practiced not only because of Covid but as a matter of principle because otherwise exhibitors and visitors stay away The joint venture between the three ex hibition companies of Düsseldorf Hanover and Munich and its Chinese partners proved to be a winner right from the start Things have been steadily going uphill since we opened in 2001 Michael Kruppe looks back The only setback came in 2014 with the opening of Shanghai ex hibition centre NECC Pudong al so emerged as a booming loca tion thanks to the huge market ing efforts of SNIEC s manage ment team Since around 1990 Pudong has been strategically es tablished says Kruppe Among other things there were and still are free trade and tax incentive zones attracting many investors In addition Pudong has been transformed into a financial and commercial hub Shanghai Pudong International Airport which now boasts three mega terminals has enhanced its reachability Thanks to the completion of the Maglev Transrapid in 2002 it s now on ly a ten minute journey from the airport to SNIEC adds Michael Kruppe A bumper programme of activities awaits for the anniversary year A special banner has been created In addition we will install some statues and structures in SNIEC says Michael Kruppe They are to symbolise the evolution of the past twenty years There will also be an anniversary book with over 100 pages It will offer insight into SNIEC s development quoting contem poraries who witnessed its beginnings In November there will be a gala dinner with surprise guests Forecasts for 2021 are much better than for 2020 Compared to 2019 our fourth record year running we still expect revenues of around 80 to 85 per cent pre dicts SNIEC manager Kruppe In view of the pandemic we can be happy with that Even before Covid trends like the expo experience and digitisation were talking points Plus We see increasing demand for combined B2B and B2C events SNIEC is getting ready for this for example with 5G updated con ference spaces a new big VIP lounge and LED screens www sniec net PB 22 TradeFairs Internation al 1 2 2021 INTERNATIONAL CHINA Twenty years of trade fairs in Pudong Shanghai New International Expo Centre SNIEC opened its gates in autumn 2001 Its twentieth anniversary this year is an occasion to look back and ahead Zur Premiere der Shanghai Motor Show im Dezember 2001 kamen über 150 000 Besucher ins nagelneue SNIEC The premiere of Shanghai Motor Show in December 2001 attracted over 150 000 visitors to the brand new SNIEC Ph ot o H M I

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