In Karlsruhe erwarten Sie attraktive Locations die begeistern Die hochmoderne Messe und das repräsentative Kongresszentrum die Ihrer Veranstaltung eine innovative Bühne bieten Flexible Raumangebote durchdachte Funktio nalität modernste Technik erstklassiger Service alles das was einen internationalen Top Veranstaltungsort ausmacht messe karlsruhe de that previously couldn t take part either be cause getting there was too expensive they didn t have the time or they felt it would re quire too much work Hybrid events with digital trade fair elements enable these peo ple to be integrated more easily That creates close ties with a trade fair brand and may subsequently lead to them attending the physical trade fair in future A hybrid event can also still reach people after the physical event is finished You can access or stage dig ital event elements at any time you are not limited to the dates of the actual physical event Matchmaking works more effectively with digital support People can have online chats to arrange a meeting before or during a trade fair This meeting can take place at an exhibition stand somewhere else at the trade fair centre or anywhere else in the world perhaps virtually which would also have a positive impact on carbon emissions Trade fair organisers will have to be prepared to change That is critical to the success of this new business model They will need to de velop into relationship managers rather than focusing merely on selling exhibition space and tickets And they should also try to find ways of benefiting financially from this matchmaking They could use the greater measurability and efficiency of hybrid events as a further sales argument PB FOCUS IFA 2020 Special Edition hybride Pressekonferenz von Schneider electric IFA 2020 Special Edition hybrid press conference of Schneider electric Ph ot o M es se B er lin

Vorschau TFI Trade-Fairs-International 01/2021 Seite 11
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